2023 ASI Exhibition Unveils Star-Studded Lineup: Major League Baseball Champion Alex Rodriguez and Dallas Cowboys Proprietor Charlotte Jones Secure Top Slots
The trade show industry is abuzz with excitement as the Advertising Specialty Institute (ASI) announces its lineup for the 2023 ASI Shows. The events, taking place in Orlando (January 4-6) and Fort Worth (January 23-25), have made headlines with their impressive roster of keynote speakers.
Leading the charge is Charlotte Jones, the Chief Brand Officer and Owner of the Dallas Cowboys. Jones, a powerful and innovative woman in sports, will speak at both the Orlando show on January 4-6 and the Fort Worth show on January 23-25. In her keynote, titled "The Cowboys Way: Brand Strategies & Proven Results From America's Team," Jones will share the five pillars responsible for the success of the Cowboys brand, her love of branded merchandise, and her favourite promotional product. She will also discuss the challenges and solutions in building the world's most valuable sports franchise.
Jones is known primarily for her role as an executive in the Dallas Cowboys organization; outside of this, there is no widely available public information about other professional pursuits or roles before her 2023 appearance at the ASI Show in Fort Worth.
Another highly anticipated keynote speaker is Alex Rodriguez, the Emmy Award-winning MLB analyst for Fox Sports and ESPN, and the Chairman and CEO of A-Rod Corp. Rodriguez will deliver two keynotes: one at the Orlando show on January 4, titled "From Baseball Superstar to Business Mogul: A Champion's Life Lessons," and the other at the Fort Worth show on January 23. In these talks, Rodriguez will share insights on creating value with investors, his experience on 'Shark Tank', lessons from his parents, and an insider's story on winning a World Series. He will also answer questions from the audience, with the chance to win an autographed baseball.
Timothy M. Andrews, the President and CEO of the Advertising Specialty Institute (ASI), will conduct Q&As with both Rodriguez and Jones, making these events a must-attend for anyone interested in sports, business, and the promotional products industry.
The ASI Shows are the No. 1 online news source for the trade show industry, and this year's events are shaping up to be the best yet. The Orlando show has been chosen as a finalist for TSNN's 2022 "Comeback Award" for business excellence, and registration for both the Orlando show and the ASI Chicago show, which will take place July 25-27 and open for registration in November, is already trending higher than 2022.
ASI is the leading technology, marketing, and information provider in the $23.2 billion promotional products industry, and the ASI Shows are the perfect opportunity to learn about the latest trends, connect with industry leaders, and discover new products and services. Don't miss out on this exciting event – register now for the ASI Shows in Orlando and Fort Worth!
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