A new car model poised to dethrone the traditional classic.
When it comes to the Volkswagen (VW) group, the Golf has often reigned supreme, regularly topping sales charts. But even the best can slip up occasionally, and that seems to be happening now.
VW's Slip-Up
From Jan to April, an impressive 7,494 Golf units were snagged by private buyers. Yet, within the VW family, another model has swiped the throne away from the Golf, according to "auto, motor und sport"'s analysis based on data from the Federal Motor Transport Authority[1].
Job Losses at VW
Meanwhile, it's the T-Roc that's claiming the top spot among private customers with a whopping 9,673 units sold[1]. In third place, we find a rival brand's model: the Dacia Sandero, which managed 6,762 new registrations[1].
The Role of Business Buyers
However, if we include business buyers in the equation, the picture changes[1]. More than 28,861 Golf units were sold in total, outpacing the T-Roc's 25,138. This indicates that the Golf continues to dominate among business buyers, while the T-Roc appeals more to private customers.
Fun Factor:
Curious to see how these models stack up in different age groups? "auto, motor und sport" took their analysis a step further and discovered some intriguing statistics. Surprisingly, among private buyers aged 30 to 49, the top spot doesn't belong to the Golf or the T-Roc. Instead, the electric car Cupra Born reigns supreme in this age bracket. It's not until the age group of 49 and above that the T-Roc secures the top spot[1].
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Industry: The Volkswagen group's sales data suggests a shift in preference within the automotive industry, with the T-Roc surpassing the Golf in sales for the period of Jan to April among private buyers.
Finance: Among business buyers, the Volkswagen Golf continues to dominate, selling over 28,000 units compared to the T-Roc's 25,000, indicating a strong presence in the finance sector.
Lifestyle: Among private buyers aged 30 to 49, an unexpected shift occurred, as the electric car Cupra Born claimed the top spot, potentially signaling a growing interest in sustainable transportation among younger demographics.
