Adopts Sid Lee as US Marketing Agency for Dos Equis
Heineken USA has chosen Sid Lee as its global agency, marking a significant shift in the company's creative strategy. Effective immediately, Sid Lee will lead the Heineken USA account from its Los Angeles and New York offices, taking over the creative duties for the iconic brand, Dos Equis.
The partnership between Heineken USA and Sid Lee is the result of an extremely rigorous pitch process. Heineken USA's management was consistently impressed by Sid Lee's strategic thinking, creativity, and admiration for the Dos Equis brand.
Dos Equis, with its advertising heritage built over a number of years and campaigns, is a truly iconic American brand. Heineken USA's CMO, Jonnie Cahill, is excited about partnering with Sid Lee to write the next chapter for Dos Equis.
Sid Lee, a global advertising agency, will be responsible for Heineken USA's creative strategy and advertising campaigns. The collaboration between Heineken USA and the agency Sid Lee for the brand Dos Equis began in 2020.
Heineken USA had previously managed its creative duties in-house or through other American agencies. The appointment of Sid Lee as Heineken USA's creative agency of record was made after careful consideration and evaluation.
Sid Lee will lead the Heineken USA account from its Los Angeles and New York offices, managing the creative strategy for the brand Dos Equis. The agency will be responsible for Heineken USA's advertising campaigns, building on the brand's rich history and legacy.
The decision to appoint Sid Lee as Heineken USA's creative agency of record was a strategic one, reflecting Heineken USA's commitment to delivering innovative and impactful advertising campaigns for its American brands. With Sid Lee's expertise and creative vision, Heineken USA is poised to take its advertising efforts to new heights.
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