Advertising Agency Dentsu Creative Appoints Previous GUT Partnership Leader Paulo Fogaca as US CEO
After the consolidation of Dentsu Group's integrated leadership structure and the formation of a single Dentsu Creative entity globally, the agency has announced the appointment of Paulo Fogaca as the U.S. CEO. Fogaca is tasked with solidifying Dentsu Creative's U.S. vision, strategy, and positioning, while accelerating growth for the network and its clients.
In his new role, Fogaca will work closely with agency teams and brand leaders to understand the most pressing business matters at Dentsu. His permanent superiors will be Fred Levron, Dentsu's global chief creative officer, and Jacki Kelley, the CEO of Dentsu Americas and the network's chief global client officer.
Dentsu Creative in the U.S. aims to be a dynamic and innovative creative network, blending marketing, technology, and consulting capabilities to propel growth for clients and the network itself. The network's vision revolves around delivering integrated solutions that collide diverse expertise and unlock creative potential and business value. This is demonstrated through projects like the OREO x Post Malone collaboration, showcasing their ability to create innovative brand narratives.
The strategy for Dentsu Creative in the U.S. emphasizes empowering creativity that resonates with cultural trends and youth engagement, as seen in partnerships like the Young Effie Awards, where Dentsu Creative actively contributes as an advisor to cultivate future marketing leaders and innovation.
Under Fogaca's leadership, Dentsu Creative in the U.S. is poised to further their focus on innovation, client-centric solutions, and integrated offerings that leverage the entire Dentsu network's global resources, positioning the network as a leading creative force in the competitive U.S. market.
Fogaca's role as CEO is instrumental in steering the network's creative and business agenda, ensuring that Dentsu Creative's vision of delivering a "creative twist" in its work and fostering growth through integration and innovation translates into tangible success for both the network and its clients. This leadership aligns with Dentsu's global strategy to sustain growth and enhance corporate value through effective governance and integrated competitive strategies.
- In his new position as the U.S. CEO of Dentsu Creative, Paulo Fogaca will be expected to steer the network's financial growth by fostering innovation, client-centric solutions, and integrated offerings that leverage the entire Dentsu network's global resources.
- As part of his role in Dentsu Creative's business career, Fogaca will work hand-in-hand with agency teams and brand leaders to stimulate the growth of the network and its clients, while maintaining a strong focus on delivering integrated solutions that showcase the network's unique marketing, technology, and consulting capabilities.
