Advertising Agency, Havas, Launches B-to-B Division to Cater to Companies Like Maersk and Twill
Get Ready for Havas Business 💪
Havas Media Group's fresh business-to-business (b-to-b) division, called Havas Business, is making waves in the industry with strategic alliances with key clients like Danish shipping business Maersk, Twill, JDE Professional, and ABB 🌐
The global powerhouse will pilot their new division from the U.K., collaborating with existing clients worldwide. The team will benefit from Havas Group's extensive global network, ensuring seamless integration into their offerings across 150 markets 🌐
At the helm of Havas Business is managing director David Goodall, who already leads the Maersk teams and boasts over 14 years of experience within Havas 💼
Excited about the new venture, Patrick Affleck, CEO of Havas Media Group U.K., comments, "[We're] launching a disruptive B2B advisory unit that embodies our commitment to leveraging data, technology, and AI to deliver transformative outcomes for businesses" 🚀
To keep up with the times, Havas Business is heavily investing in AI-powered technology. The division pulls from Havas Group’s €400 million investment in data, technology, and AI, all within the Converged.AI ecosystem. This cutting-edge platform fuels their client-centric solutions with AI-driven analytics, targeting, content personalization, and creative production. The aim is to provide agile and precise marketing and communication solutions tailored to businesses 📈💻
Taking their business to the next level, Havas Business is also strengthening its customer experience (CX) capabilities, particularly in North America. Strategic acquisitions, such as Enverta Digital, a CRM and digital transformation specialist, help them offer fully integrated, tech-enabled solutions at scale, with CX at the core of their Converged strategy 🌐🚀
In other great news, Havas Media Network has extended its global media agency of record partnership with Wolverine Worldwide, managing media for flagship store expansions and multiple lifestyle categories across regions
Havas Business, with its strategic partnerships in finance, transportation, and automotive industries such as Maersk, Twill, JDE Professional, and ABB, is launching disruptive B2B advisory services using AI-powered technology, investing €400 million in data, technology, and AI within the Converged.AI ecosystem to deliver agile and precise marketing solutions to businesses.
Seeking to further strengthen its clientele in North America, Havas Business is also bolstering its customer experience (CX) capabilities through acquisitions, including CRM and digital transformation specialist Enverta Digital, providing fully integrated, tech-enabled solutions at scale with CX at the core of their Converged strategy.
