American food brand Filippo Berio names a new CEO
New CEO at Filippo Berio USA: Giacomo Campinoti
Giacomo Campinoti has been appointed as the CEO of Filippo Berio USA, effective around June–July 2025. The Italian executive brings over two decades of experience in retail and CPG, with a focus on financial leadership roles at luxury brands such as Bulgari, Benetton, and Lavazza, in addition to his experience in the food industry.
Campinoti's appointment comes as the Salov Group, the parent company known as Filippo Berio in the U.S., aims to navigate challenging trade conditions and maintain a strong presence in the U.S. market. The U.S. market is a key area for Filippo Berio, accounting for about 35-40% of the company's turnover, according to Salov Group CEO Gianmarco Laviola.
Campinoti's main focus as the new CEO will be on brand growth and expanding market share in the U.S. He has stated his intent to strengthen Filippo Berio's premium brand identity in the American market, leveraging the company's reputation for delivering authentic, innovative products that prioritize uncompromising quality. Filippo Berio's products are known for their authentic, homemade taste, and the company's product portfolio includes high-quality olive oils, specialty vinegars, glazes, pestos, pasta sauces, and more.
Filippo Berio USA, the largest subsidiary of the Lucca, Italy-based Salov Group, was first registered in the United States in 1897. As the new CEO, Campinoti will be tasked with building on this rich history and continuing Filippo Berio's tradition of innovation in the U.S. market.
Campinoti, a native of Florence, Italy, has moved to the United States in 2007. He was previously the CEO at De Cecco USA. As he steps into his new role, Campinoti is excited about leading Filippo Berio USA and sharing its continued innovation with a wider audience.
The Salov Group has not provided any information about the duration of Campinoti's tenure as CEO of Filippo Berio USA. However, with his extensive experience and focus on growth, Campinoti is expected to make a significant impact in the U.S. market.
In summary, Giacomo Campinoti is the new CEO of Filippo Berio USA, with a focus on brand growth and expanding market share in the U.S. He brings over two decades of experience in retail and CPG, with a focus on financial leadership roles at luxury brands such as Bulgari, Benetton, and Lavazza, in addition to his experience in the food industry. Filippo Berio USA is a key subsidiary of the Salov Group, and the U.S. market is a crucial area for the company, accounting for about 35-40% of the company's turnover. Campinoti is expected to make a significant impact in the U.S. market, building on Filippo Berio's rich history and reputation for delivering authentic, innovative products.
- Giacomo Campinoti, with his extensive background in finance and luxury brand management, aims to utilize his skills to bolster Filippo Berio's business growth in the United States market, specifically focusing on food-and-drink products such as olive oils, specialty vinegars, and pasta sauces.
- As the new CEO of Filippo Berio USA, Campinoti envisions integrating his expertise in lifestyle brands to enhance the company's premium status and foster a vibrant brand identity that resonates with American consumers, ultimately leading to increased sales and a stronger market presence.
