Ashley Allison Takes Helm at The Root, Aiming to Reimagine Black-Owned Media
Ashley Allison, a prominent Democratic strategist and CNN commentator, has taken the helm at The Root. Allison, founder of Watering Hole Media, recently acquired the digital publication, aiming to reimagine it as an online platform that engages with Black communities both on and offline. This move comes as Black-owned media outlets face unique financial challenges and distinct obstacles.
The Root, founded in 2008, initially thrived as a digital news source catering to Black audiences. However, it's not uncommon for Black-owned outlets to struggle financially. Allison, who wants The Root to be rooted in data, science, and truth, understands these challenges. She plans to navigate them by focusing on reader engagement, in-person activations, and inspiring readers to be aspirational and inspirational.
Allison's vision aligns with the high news consumption among Black Americans, despite their smaller share of the U.S. population and often limited disposable income for media subscriptions. She hopes to create a publication that caters to this engaged audience while also being financially sustainable.
Allison's acquisition of The Root signals a new chapter for the publication. With her experience as a political strategist and media entrepreneur, she aims to reimagine The Root, making it an engaging online platform that serves and connects with Black communities. This move could help The Root overcome the financial pressures that have led several Black-owned outlets to scale back or close.
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