Beauty brand founder Huda Kattan reacquires controlling interest from TSG Consumer, gaining sole proprietorship once more.
In a significant move, Huda Kattan, the founder and co-CEO of Huda Beauty, has purchased back the minority stake previously owned by private equity firm TSG Consumer Partners. This buyback marks the end of an eight-year partnership and restores Huda Beauty to full independence under Kattan's control.
Launched in 2013, Huda Beauty has grown into a global beauty powerhouse, thanks in part to TSG Consumer Partners' investment in 2017. During this period, the firm provided growth capital, enabling Huda Beauty to expand rapidly on a global scale. However, with full ownership now regained, the brand is set to continue its journey under Kattan's leadership and vision.
Kattan and her team are focusing on innovation, creative freedom, and direct engagement with the brand's loyal community. Her sister, Alya Kattan, continues to lead social strategy at Huda Beauty, ensuring the brand's voice remains authentic and engaging. Christopher Goncalo, Kattan's husband, remains as co-CEO, contributing his expertise to the company's continued success.
The buyback does not indicate any immediate plans for strategic changes or restructuring within Huda Beauty. Instead, Kattan has expressed her commitment to pushing boundaries, staying true to the brand's roots, and serving the Huda Beauty community in this new chapter.
For Kattan, taking back full ownership of Huda Beauty is a significant moment. She views this as the beginning of a new era for the brand, one that aims to maintain its roots while continuing to serve its dedicated community. The future of Huda Beauty looks bright, with Kattan at the helm and a team dedicated to innovation and community engagement.
Huda Kattan, with her full control over Huda Beauty, intends to focus on finance and entrepreneurship for further growth and expansion of the brand. In this new chapter, Huda Beauty's capital will be directed towards sustaining innovation, creative freedom, and strengthening its relationship with the brand's community.
