Beauty Empire Ulta Beauty Collaborates with Halsey's Youth-centric Cosmetics Brand AF94
💄 AF94 Shakes Up the Beauty World with Ulta Collab 💄
Skip the small talk, let's get right into it. The Gen Z-loving beauty brand, AF94, has teamed up with Ulta Beauty, y'all! Starting Dec 24 on their website and Jan 14 in select stores, this partnership is gonna bring some serious shakeups in the beauty world.
AF94, founded by none other than Halsey, has whipped up some exclusive new products just for this occasion. Swirl'd, a liquid marble eyeshadow, Lava Lust, a lip stain, It Takes 2, a bronzer and highlighter duo, and Playdate Glow, a cheek and lip color - all for $10 and under, according to a press release.
AF94 isn't new to the game though. They first splashed onto the scene in July 2022, thanks to an exclusive partnership with Walmart. Their products, ranging from eyes, lips, cheeks, and body, swarmed about 2,900 Walmart stores. Halsey's got another beauty brand, About-Face, too, but AF94 is where the fun's really at, it seems!
Now, let's get a bit deep, shall we? AF94's name, by the way, is a clever amalgamation of Halsey's initials (Ashley Frangipane) and her birth year (1994). So, what's the buzz about this partnership? Well, Ulta Beauty offers a warm, inviting space that encourages this digital generation to flaunt their individuality. It's the perfect landing spot for AF94 to paint the town red!
Ulta Beauty, since the start of the year, has been all about embracing new brands to widen their horizons and reach out to fresh customers. BeautyCounter, Jennifer Aniston's LolaVie, and even Rihanna's Fenty Beauty hopped on the Ulta Beauty bandwagon.
Intriguingly, several upcoming brands, like Tatcha and Milk Makeup, are also set to join the Ulta party a tad later in 2025. But let's not forget, the major players in 2023 have been SEEN Hair Care, Beyoncé's CÉCRED hair care line, Natasha Denona, Charlotte Tilbury, and, of course, our favorite Gen Z-focused AF94!
So, that wraps up the skinny. Get ready, folks! 2023's beauty scene is heating up, and AF94's at the center of it all! 💥💋💄💄
- In the beauty industry, AF94, Halsey's brainchild, is set to launch a variety of new products in collaboration with Ulta Beauty.
- The partnership between AF94 and Ulta Beauty is set to launch Swirl'd liquid marble eyeshadow, Lava Lust lip stain, It Takes 2 bronzer and highlighter duo, and Playdate Glow cheek and lip color, all priced under $10.
- With Ulta Beauty's welcoming environment for digital natives to express themselves, AF94's products are poised to make a significant impact in the retail and lifestyle sectors, especially in the fashion-and-beauty domain.
- Following the success of its exclusive partnership with Walmart in 2022, AF94 continues to expand its reach with this collaboration with Ulta Beauty, joining brands like BeautyCounter, Jennifer Aniston's LolaVie, and Rihanna's Fenty Beauty in Ulta's roster.
- In 2025, brands such as Tatcha and Milk Makeup are also expected to collaborate with Ulta Beauty, but the major players in 2023 include AF94, SEEN Hair Care, Beyoncé's CÉCRED hair care line, Natasha Denona, and Charlotte Tilbury.
