Belarus Steps Up Counterfeit Fight, Targets Youth and International Markets
Belarus is escalating its fight against counterfeiting, enlisting numerous key organizations in a systematic, multi-level strategy. The National Center for Intellectual Property (NCIPS) leads this effort, supporting local businesses and educating the public.
Counterfeits in Belarus mainly come from China, Lithuania, and Germany, accounting for 90% of all fake products. These include everyday items to perfumes, cosmetics, motor oils, and auto parts. The State Customs Committee and the National Customs Registry of Intellectual Property Objects play a vital role in blocking their entry.
NCIPS not only safeguards Belarusian enterprises-exporters on foreign markets but also conducts awareness campaigns among the youth, identified as the primary risk group for buying counterfeit goods. This group is particularly vulnerable due to their desire for trendy items. The center also works with partners in the Eurasian Economic Union (EAEU) and distant nations to protect Belarusian products abroad.
Belarus' all-encompassing approach to counterfeiting involves multiple agencies and targets various stages of the counterfeit supply chain. By focusing on prevention, education, and international cooperation, the country aims to shield both its domestic market and the interests of its exporters.
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