Belarusian alcohol sales statistics: preferred choices revealed
In the first half of 2025, Belarus saw a change in the alcoholic beverage market, with some intriguing trends emerging.
According to data available, sales of grape wine and fruit wine showed a significant decrease compared to vodka and beer. However, specific detailed data on alcohol sales by beverage type (vodka, wine, beer, cognac, and others) in Belarus for the period January to June 2025 is not directly available.
Despite the lack of country-specific sales figures, insights from global and regional trends, as well as related market behavior, can help frame an understanding of what might be influencing Belarusian alcohol sales in early 2025.
Vodka, a significant segment in the global alcoholic beverage market, continues to see growth due to premiumization trends. This aligns with a general growth in premium alcoholic beverages driven by millennials and Gen Z consumers seeking novel experiences.
Wine consumption trends globally are influenced by millennials, who favor sparkling wines, spritzers, rosés, and canned wine for convenience and flavor innovation. These trends suggest that Belarus may experience similar shifts in wine preferences towards premium and innovative wine products.
The premium alcoholic beverage market, including beer, is projected to grow steadily worldwide. Growth is often linked to evolving consumer tastes, including craft beer and premium options.
Cognac falls within the premium spirits category, which is expanding globally due to factors like social gatherings, experiential branding, and ecommerce growth. These trends have seen a compound annual growth rate near 8.9% in the first half of 2025 globally.
The cocktail market, an increasingly popular segment particularly among younger consumers, is growing rapidly. This includes mixed drinks made from vodka, whiskey, rum, and other spirits. While this is a global trend, it likely impacts Belarusian market dynamics, especially in urban and younger demographics.
Interestingly, despite the overall decrease in sales of some alcoholic beverages, sales of cognac, cognac drinks, and brandy showed an increase in the first half of 2025. Sales of other alcoholic beverages, liqueurs and liqueur-vodka products, low-alcohol beverages, and sparkling wines, including champagne, also showed an increase. Sales of cognac, cognac drinks, and brandy increased the most, with an increase of 10.9%.
However, sales of beer showed a decrease in the first half of 2025. It's worth noting that alcohol sales online are prohibited in Belarus, which could potentially impact the sales of various beverages.
These statistics were reported by Myfin.by, but no information was provided about the sales of these alcoholic beverages in comparison to the same period in 2024, or about a negative trend in the sales of the mentioned alcoholic beverages in the first half of 2025.
In a separate incident, an online alcohol sales scheme was exposed by MART, with the entrepreneur involved in the scheme being fined Br8,400 for violating the order of alcohol product sales. The scheme involved a Belarusian domain page that automatically redirected to a .com domain.
Belstat "tabulated" figures on alcohol sales in Belarus for January - June 2025, but no targeted data on exact sales changes or volume shifts across vodka, wine, beer, cognac, and other beverages was found in the supplied search results.
In conclusion, while the search results do not offer country-specific sales figures for Belarus, the market is likely influenced by the global and regional trends of premiumization and consumer preference shifts towards innovation, convenience, and experiential consumption. In Belarus, traditional consumption of vodka likely remains strong but is being complemented by increased demand for premium spirits, innovatively marketed wines, craft and premium beers, and cocktails.
- In the evolving landscape of personal-finance, investing in the premium-alcoholic-beverage market could prove beneficial, given the growth in premium alcoholic beverages like cognac, driven by millennials and Gen Z consumers seeking novel experiences.
- The wealth-management sector should consider the impact of business trends on alcohol sales, asBelstat data shows an increase in sales of cognac, cognac drinks, and brandy in the first half of 2025, highlighting a shifting trend towards premium spirits.
- In the field of finance, understanding global investing trends can provide valuable insights, such as the expansion of the cocktail market, which is growing rapidly and could potentially influence alcohol sales dynamics in Belarus and other regions.
