BETR Enters Top 100 Stocks to Buy Despite Challenges
Better Home and Finance Holding Co. (BETR), a specialist in homeownership products like mortgages and title insurance, has made waves in the stock market today. It recently entered the Top 100 Stocks to Buy list, ranking 71st, despite facing challenges like an accumulated deficit of $2 billion.
BETR's journey to the public market was eventful. It went public in August 2023 through a merger with Aurora Acquisition Corp., a SPAC, after delays due to a securities law investigation. The merger saw Aurora's stock plummet from $17.44 to $1.19 in just a week. BETR also underwent a 1-for-50 reverse stock split in August 2024 to comply with Nasdaq listing rules.
BETR's stock performance has been volatile. It surged by 559% in 2025 but has since retreated from its peak of $94.06 reached a week ago. Despite these fluctuations, BETR's business model, focusing on loan origination and ancillary fees, mirrors that of Upstart Holdings (UPST), though BETR caters to consumers rather than financial institutions.
Eric Jackson, a hedge fund manager known for his activist role at Opendoor, has shown interest in BETR. He announced his stake in the company on September 22, 2022, and his involvement has recently boosted BETR's stock.
Better Home and Finance Holding Co., despite its accumulated deficit and stock volatility, has gained recognition with its inclusion in the Top 100 Stocks to Buy list. Its business model, focusing on homeownership products, sets it apart from competitors like Upstart Holdings. With the involvement of activist investor Eric Jackson, BETR's future in the stock market remains intriguing.
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