Betsson Secures Top Title Sponsorship Role for Chilean Premier League Football
Betsson Strikes Again, Sponsoring Chilean Soccer
International iGaming and sports betting powerhouse, Betsson, has freshly partnered with Chile's National Association of Professional Football (ANFP), marking the Chilean First Division soccer league as Campeonato Betsson. This partnership underscores Betsson's steadfast commitment to bolstering professional sports in LATAM and beyond.
The partnership arrives on the eve of the Campeonato Nacional and signifies Betsson's dedication to advancing Chilean pro soccer. As a seasoned sports betting veteran, Betsson understands the importance of helping elite sports thrive.
Notably, this isn't Betsson's first rodeo with the ANFP. In 2022, the two entities joined forces for the Ascenso Betsson tournament, and the gambling giant supported events like the women's championship the same year and the men's Copa America in 2021.
ANFP Cheers for Betsson
ANFP president, Pablo Milad, expressed his team's gratitude for Betsson's support, certain that the partnership will aid the evolution of the first soccer division and Chilean soccer at large. Milad impatiently awaits the championship's commencement this Friday, promising fans an exhilarating and gripping event.
In the meantime, Ronni Hartvig, Betsson Group's chief commercial officer, believes this alliance benefits all parties, fostering sports flourishing while boosting Betsson's local brand. Hartvig hinted at upcoming integrity-oriented collaborations between the ANFP and Betsson, working toward safer gambling, shunning match-fixing, and discouraging fraud. The goal? Educating the masses on responsible and secure online sports betting enjoyment.
Betsson's presence in Chile is no secret. The operator backed Colo-Colo throughout the 2022 season, served as the Chilean National Team's official betting partner during the FIFA World Cup 2022 qualifiers, and previously sponsored the Campeonato Ascenso.
Latin America remains a vital market for Betsson. A few days prior, the company sealed a comparable agreement in Peru, securing naming rights for the Peruvian Liga 1. Despite the lack of recent details for Peru and Chile, Betsson's strategy focuses on fortifying its presence in key LATAM markets, especially Spanish-speaking ones.
Betsson's expansion strategy extends beyond Chile and Peru, encompassing various LATAM countries, including Brazil, Argentina, and Colombia. The company experienced a whopping 70.3% revenue increase in LATAM during the first quarter of 2025, amounting to €74.5 million in the total revenue of €293.7 million[2].
Betsson successfully launched its betting offering in Brazil and conducted a technical launch in Paraguay after obtaining necessary licenses for both markets[2][5]. The company's upcoming projects center on fortifying its positions in crucial LATAM markets, with a particular focus on those speaking Spanish.
- Betsson's collaboration with Chile's National Association of Professional Football (ANFP) labels the Chilean First Division soccer league as Campeonato Betsson, reinforcing Betsson's pledge to strengthen professional sports in LATAM.
- Pablo Milad, the president of ANFP, expresses gratitude for Betsson's support, believing it will enhance the evolution of the first soccer division and Chilean soccer at large.
- Ronni Hartvig, Betsson Group's chief commercial officer, anticipates that this partnership will foster sports growth and boost Betsson's local brand, while hinting at upcoming integrity-oriented collaborations.
- Betsson's presence in Chile is evident, as it supported Colo-Colo during the 2022 season, served as the Chilean National Team's official betting partner during the FIFA World Cup 2022 qualifiers, and sponsored the Campeonato Ascenso.
- Latin America continues to be a vital market for Betsson, with recent acquisitions in Peru and intentions to expand further into Brazil, Argentina, and Colombia, aiming to bolster its presence in key LATAM markets, particularly Spanish-speaking ones.
