Biostadt undergoes rebranding with dojo: Is it essential?
Biostadt India Limited, a pioneer in the agrochemical and biologicals space, has partnered with creative and digital marketing agency dojo to navigate the evolving landscape and establish a strong brand identity in the Indian agrochemicals sector.
Based in Japan, dojo's purpose, as reflected in its name, is to be a place of purpose, building brand platforms that make an impact. With years of experience working on brands across various categories, dojo's team prides itself on its non-bureaucratic yet actively engaging approach.
Biostadt, founded on the corporate vision "Agriculture Cultivates Life," has embraced dojo's expertise to articulate an overarching corporate brand philosophy. This philosophy, centered on the belief that "the future of humanity is rooted in the future of its agriculture," positions Biostadt as a contributor to farmers' and society's well-being, rather than just a product company.
The partnership has led to a consolidation and refreshing of Biostadt's corporate brand identity, resulting in a cohesive and modern brand presence. This is evident in the streamlined packaging design across Biostadt's product portfolio.
One of Biostadt's flagship products, Biozyme, has been the focus of this branding strategy. dojo crafted a positioning for Biozyme that establishes it as a necessity in crop growth and honors the farmer's spirit. This shift from traditional push marketing to a more meaningful pull marketing based on brand trust and farmer engagement has been a significant change in approach.
The collaboration between Biostadt and dojo aims to differentiate Biostadt in India's agrochemical sector by linking product performance with a larger social purpose and farmer empowerment, creating a stronger, credible, and more authoritative brand voice.
In the dynamic agricultural market influenced by increasing international competition, dojo is helping Biostadt adapt from traditional approaches to a more assertive, narrative-led market presence through digital and creative marketing.
The results of this partnership are evident in real-life scenarios. For instance, grape farmer Ganesh Patil in Nashik, who began using Biozyme, experienced a significant increase in his yield of export-quality grapes, enhancing his income and transforming his family's fortunes.
Both Mr. Juzar S. Khorakiwala, Chairman & Managing Director of Biostadt India Ltd, and Mr. Huzefa Khorakiwala, CEO & Director of Biostadt India Ltd, have expressed gratitude for dojo's role in helping Biostadt craft a marketing-driven perspective in the evolving agricultural landscape.
The founders of dojo, Amit Sinha and Shapath Parikh, along with the Head of Creative & Films, Joshua Thomas, are grateful for being brought aboard Biostadt's journey and for delivering on the promise.
Established in 2018, dojo is a creative and digital marketing agency that specializes in building brand platforms with creative ideas that leave an impact. The ongoing engagement between dojo and Biostadt since 2021 has been an exercise in translating Biostadt's futuristic aspirations into a tangible impact for the end consumer.
- The collaboration between Biostadt and dojo is leading to innovative changes in the agrochemicals industry, as dojo uses its expertise in creative and digital marketing to craft a brand philosophy that positions Biostadt as a contributor to farmers' and society's well-being.
- dojo's work with Biostadt extends beyond traditional marketing strategies, as they link product performance with a larger social purpose and farmer empowerment, resulting in events such as increased farmers' income and transformed family fortunes.
- In the competitive international agricultural market, dojo is helping Biostadt adapt and establish a stronger, credible, and more authoritative brand voice through digital and creative marketing, ultimately driving growth in the finance and business sectors, including fintech.
