Bitcoin Purchase Strategy Suggested by Michael Saylor May Acquire Up to 7% of Total Bitcoin Supply
In a bold move that has shaken up the corporate world, Strategy (formerly MicroStrategy) has become the world's largest corporate holder of Bitcoin. As of mid-2025, the company owns approximately 628,791 bitcoins, a significant portion of the total supply (3%).
This digital gold, acquired at an average cost around $73,227 per bitcoin, is now worth over $71 billion, resulting in unrealized gains of over $13 billion in 2025 alone. Strategy's strategic decision to invest in Bitcoin has significantly boosted its financial performance.
The company, which initially struggled during the COVID-19 pandemic, pivoted from software development to Bitcoin accumulation in August 2020. This shift has paid off handsomely, with Strategy reporting a historic net income of $10.02 billion and operating income of $14 billion in Q2 2025, driven primarily by Bitcoin-related gains. Earnings per share soared to $32.60, far exceeding expectations. The firm projects full-year 2025 operating income of $34 billion and net income of $24 billion.
Strategy has been aggressive in its Bitcoin purchases. In addition to its initial investments, the company raised $2.5 billion through a preferred stock IPO in 2025, using the funds to buy an additional 21,021 bitcoins at an average price of about $117,256 each.
The company's strategy of reflecting current Bitcoin market prices in its financial statements, known as fair value accounting, has been a game-changer. This approach has made Strategy's financial performance more transparent and has helped to attract investors seeking exposure to the cryptocurrency market.
However, Strategy's shares remain volatile, given their tight correlation with Bitcoin price swings. Despite this volatility, Strategy's transformation from an enterprise software company into the world's largest Bitcoin Treasury Company has been a resounding success. Since its first Bitcoin purchase in 2020, Strategy's stock has appreciated over 3,200%.
Myriad users believe that Strategy has a less than 8% chance of selling any Bitcoin before the end of 2025. The company's CEO, Michael Saylor, has stated that the company could handle a Bitcoin price drop by 80% to 90% without selling its BTC. This commitment to Bitcoin has earned Strategy a reputation as a long-term holder in the cryptocurrency market.
In conclusion, Strategy's Bitcoin bet has proven to be a game-changer for the company's financial performance. With a current market value of over $71 billion, Strategy continues to purchase Bitcoin aggressively and reap the benefits of its strategic investment in the world's most popular cryptocurrency.
[1] [2] [3] [4] - Sources for further reading on Strategy's Bitcoin investment and financial performance.
- Strategy, now the world's largest corporate holder of Bitcoin, has significantly boosted its financial performance by investing in this cryptocurrency.
- The company's strategic decision to accumulate Bitcoin has resulted in unrealized gains of over $13 billion in 2025 alone, with its Bitcoin holdings worth over $71 billion.
- In addition to its initial investments, Strategy raised $2.5 billion through a preferred stock IPO in 2025, using the funds to buy more Bitcoin at an average price of about $117,256 each.
- Strategy's decision to reflect current Bitcoin market prices in its financial statements, known as fair value accounting, has made its financial performance more transparent and has attracted investors seeking exposure to the cryptocurrency market.
- Strategy's commitment to Bitcoin, demonstrated by its CEO's statements about handling a Bitcoin price drop without selling its holdings, has earned the company a reputation as a long-term holder in the cryptocurrency market.
