BMW Slashes Engineers, Teams Up With Tech Giants for Autonomous Drive Push
BMW is overhauling its vehicle production strategy, aiming to reduce the number of engineers per project from thousands to approximately 1,000. The company is leveraging artificial intelligence to expedite simulations, coding, and knowledge management. Joachim Post, BMW's new development board member, is confident in the company's progress in catching up with competitors.
BMW is partnering with several tech giants to achieve its ambitious objectives. It's collaborating with Qualcomm on driver assistance systems, Valeo for sensors and software, and Momenta for semi-autonomous driving. The company is also working with Toyota on hydrogen fuel cell technology, Brilliance China Automotive Holdings for vehicle production in China, and LOXO Digital Driver for Level 4 autonomous driving software focused on delivery vehicles.
Despite its ambitious plans for autonomous driving, BMW faces obstacles due to varying regulations between regions. The company, however, is confident in its strategy of cooperating with strong technology partners rather than pursuing autonomy alone.
BMW is poised to launch an offensive of 40 new vehicles in the next two years, commencing with the iX3. The company is the first in Europe to secure approval for hands-free driving up to 130 km/h. Despite dismissing an early introduction of fully automated systems, BMW is placing a significant bet on artificial intelligence to accelerate its product development.
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