Boost your brand's relatability: Branding expert advocates for business engagement
In the digital world we live in, it's essential for businesses to adopt a more human approach to stay relevant. That's according to Brand Strategist, Bernard Kelvin Clive, who emphasizes the importance of empathy in business dealings.
He suggests that businesses should treat consumers as they would their products, with equal attention and care. By doing so, he explains, businesses can ensure quality and expand their market-base. In other words, be genuine, from your products to your services, show that you care, and that's worth more than just a sale.
Recently, at the B&FT-organised Brand-CON Africa, Clive spoke passionately about this very topic, Influencers rising: The art and science of personal branding in a digital world. He underscored the need for businesses, including individuals, to invest in their brands to project the right image.
Clive believes that as the power of individual brands grows, businesses must respond accordingly. This involves introspection and deliberate investment to stand out and stay relevant. After all, there's a lot of competition out there, and you must find ways to make your brand shine.
For influencers, Clive advises that while the number of followers may be important, it's equally crucial to invest in content creation to establish credibility. Social media has made personal branding more appealing than corporate branding in recent times, making the voices of influencers powerful in shaping consumer perception.
Organisations and businesses, he suggests, should leverage this power by collaborating with influencers whose niche aligns with their objectives. In an age where people trust individuals more than brands, influencers can sway opinions, whether online or offline.
In essence, Clive's strategy boils down to authentic storytelling, personalization, engagement, transparency, emotional connection, and consistency. By following these principles, businesses can humanize their brands and connect with consumers in a real, impactful way.
- In the digital age, innovation in business strategy, such as the adoption of empathy and humanization of brands, can expand market-bases and stay relevant in the economy.
- At the B&FT-organised Brand-CON Africa, Bernard Kelvin Clive emphasized the necessity of investing in personal branding for businesses and individuals to project the right image.
- As the power of individual brands grows, businesses should respond by collaborating with influencers whose niche aligns with their objectives to sway consumer opinions and remain competitive.
- To humanize their brands and establish a genuine connection with consumers, businesses should focus on authentic storytelling, personalization, engagement, transparency, emotional connection, and consistency in their approach to personal branding and marketing.
