Bugatti's production stretchs into 2029, with neither the Bolide nor the Tourbillon models available for purchase anymore.
In a world where limited-run hybrid hypercars and everyday supercars dominate, Bugatti stands firm amidst the shifting market landscape. The French luxury automaker, known for its high-demand and high-priced vehicles, continues to hold its ground, navigating through tariffs, product strategy changes, and the question of electrification.
The latest addition to Bugatti's elite family is the Bugatti Tourbillon, unveiled during Monterey Car Week. This unique, one-of-a-kind creation, like the Brouillard, is a testament to Bugatti's unwavering commitment to craftsmanship and heritage.
The Bugatti Tourbillon is a product of the Solitaire program, an exclusive initiative that caters to a select few. The program limits participation to a handful of individuals each year, ensuring each vehicle receives full artisanal attention. The customers on the waiting list for this program are true brand enthusiasts, collectors, and connoisseurs, who appreciate the brand's rich history and the meticulous workmanship that goes into each Bugatti.
Mate Rimac, CEO of Bugatti Rimac, has ambitious plans for the brand. He aims to make Bugatti the most successful and profitable car company in the world. The Solitaire program, with its unique, custom-built vehicles, is a step towards achieving this goal.
The pricing for cars in the Solitaire program is not fixed, as it depends on the specific requests of the owner. While the base price of the Bugatti Tourbillon has not been officially announced, it is known to be well over US $4 million. This high price tag is a reflection of the old-school excess that remains strong in the Bugatti brand.
Bugatti's new Pilote Officiel, Bruno Spengler, will no doubt enjoy the ride in this luxurious vehicle. The appointment of Spengler, a successful racing driver, adds an exciting dynamic to the brand, further cementing its position as a leader in the automotive industry.
As the world of automobiles continues to evolve, Bugatti's commitment to craftsmanship, heritage, and exclusivity remains unwavering. The Bugatti Tourbillon is a shining example of this commitment, a one-of-a-kind masterpiece that is sure to turn heads and set new standards in the industry.
