Cadillac Experiences One of Its Best Periods in Close to Two Decades
Cadillac's Electric Vehicle Success Drives Sales Growth
Cadillac's electric vehicle (EV) lineup has been a major contributor to the brand's sales growth in recent years. In the second quarter of 2025, EV sales accounted for over 25% of Cadillac's total sales, marking a significant milestone for the luxury automaker.
The brand's EV sales have shown strong growth, with over 60,000 units sold in the last three years. The last two years have seen the majority of these deliveries, indicating a steady increase in demand for Cadillac's EV offerings.
One of the standout models in Cadillac's EV lineup is the Lyriq, which saw a decline in sales compared to the previous quarter. However, it still commands a conquest rate of 71%, indicating that a large portion of its sales are to customers new to the Cadillac brand. The Optiq, another popular EV model, also boasts the same conquest rate.
Both the Lyriq and Optiq are currently number one in their respective segments, further cementing Cadillac's position as a leader in the luxury EV market. The brand's EV lineup also includes the Escalade IQ, Optiq, and Vistiq models.
In the United States, Cadillac's total sales increased by 15.3% in Q2 2025, reaching 44,347 deliveries. This marks the brand's best second quarter since 2007. The Escalade IQ, Optiq, and newcomer Vistiq added additional EV volume, with the Optiq and Escalade IQ selling 3,224 and 1,810 units respectively, and Vistiq debuting with 1,744 units in its first quarter.
In Canada, Cadillac is also a leader in luxury EVs, commanding a 30.5% market share of luxury EV registrations in Q2 2025. The Optiq was the most-registered luxury EV in Canada during this period. Overall, General Motors, Cadillac's parent company, is the top EV seller in Canada, with EVs accounting for 8.7% of GM Canada's total vehicle sales.
Cadillac's EV success is not limited to North America. The brand is also making waves in other markets, with retail sales up in all 50 states year-over-year. Sales in California are up 16% year-over-year, while sales in 26 states are up over 25% year-over-year.
GM is also making updates to the Lyriq's charge port door operation due to consumer feedback. An Optiq-V is coming to expand the electric V-Series lineup, and sales of V-Series models are at a record high for Cadillac. The V-Series is attracting younger buyers, and V-Series owners are more affluent and male.
Cadillac is back at the 24 Hours of Le Mans, entering Formula 1, and selling a hand-built $340,000 EV. The 2026 Lyriq-V, the first electric V-Series model, is launching in the coming weeks.
Despite the challenges faced by the automotive industry, Cadillac sees electric vehicles (EVs) as critical to its future growth. The brand believes that demand for its luxury EVs will weather uncertain markets, making EVs a key pillar of Cadillac's market position and future growth prospects.
Brad Franz, the Global Marketing Director of Cadillac, has been instrumental in driving the brand's EV strategy. Under his leadership, Cadillac has positioned itself as the luxury EV leader outside of Tesla. The first half of 2026 has been Cadillac's best in nearly 20 years in terms of retail sales, further solidifying the brand's position as a leader in the luxury EV market.
- Cadillac's focus on electric vehicles (EVs) has been instrumental in driving its business growth and success, particularly in the luxury automotive industry.
- The finance sector has played a significant role in supporting the growth of the brand's EV lineup, with numerous customers investing in Cadillac's electric vehicles.
- The transportation industry has witnessed a shift towards electric vehicles, and Cadillac's EVs, such as the Lyriq and Optiq, have led this change in lifestyle preferences, offering customers more environmentally friendly options.
- As the adoption of electric vehicles increases, the electric vehicle market will continue to play a crucial role for businesses like Cadillac, driving growth and positioning the brand at the forefront of the luxury EV industry, alongside competitors like Tesla.
