City marketing head of Braunschweig ascends to role of Federal President
New Leadership at City and Urban Marketing Germany (bcsd e.V.)
The City and Urban Marketing Germany (bcsd e.V.) held its annual meeting on September 14 in Munster, where Gerold Leppa was unanimously elected as the new federal chairman.
Leppa, the economic director of the city of Braunschweig and managing director of Braunschweig Marketing GmbH and Braunschweig Zukunft GmbH, brings extensive experience in city marketing and a vision for strengthening cooperation between cities and urban marketing actors to his new role.
Martin Knabenreich, managing director of Bielefeld Marketing GmbH, was also elected to the federal board. Leppa has been a member of the bcsd board since 1999 and served as deputy chairman since 2021. Bernadette Spinnen, the previous chairwoman, did not run for re-election and was awarded honorary membership in recognition of her long-standing commitment and significant impact on the bcsd's work. Spinnen served on the federal board for 16 years, including nine years as federal chairwoman.
The bcsd is a professional association for city and urban marketing in Germany that sets thematic priorities and discusses the future of cities with two annual conferences. The association aims to provide practical solutions for current urban marketing questions and advocates for strong cities at the federal level.
The bcsd's advocacy for strong cities is ongoing and not limited to a specific timeframe. The association also offers numerous other opportunities for discussion.
Spinnen's tenure as federal chairwoman ended in September 2022. The bcsd did not provide any new information about its annual meeting in Munster or discuss any changes or updates to its mission or goals. The bcsd did not specify any new individuals elected or appointed to positions within the organization or mention any specific federal-level advocacy initiatives or accomplishments.
The bcsd's focus on thematic priorities, discussion, and practical solutions is ongoing and not limited to a specific timeframe. The association's advocacy for strong cities at the federal level is also ongoing and not limited to a specific timeframe.
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