Clara Pinkrah-Sam's Clatural revolutionizes sustainable fashion, offering eco-friendly alternatives to traditional clothing.
Going Green with Clara Pinkrah-Sam's Clatural Wear
Clara Pinkrah-Sam isn't just revolutionizing the fashion scene - she's reinventing it with her sustainable brand, Clatural Wear. Let's dive into this eco-conscious powerhouse and the impact it's making.
From Pharmacy to Fashion
Clara's leap from pharmacy, ICT consulting, and even medical transcription to fashion might seem unconventional, but it's the perfect blend for innovation. Her diverse background has sparked a unique approach to sustainable fashion, blending artistry with environmental care.
The Birth of Clatural
Founded in 2017, Clatural Wear is the brainchild of Clara Pinkrah-Sam. A labor of love born from her passion for crafting unique designs and her commitment to sustainability, the brand has gained recognition for its stylish and ethical pieces.
Creating Wealth from Waste
Clatural operates under a zero-waste philosophy, repurposing cut-off fabric pieces to create new designs, including their signature MESH and SHEM collections. The brand's unique pattern-cutting technique eliminates waste and contributes to a cleaner planet.
Mission and Philanthropy
Clatural's mission goes beyond fashion. They aim to provide wearable art for individuals worldwide, while empowering marginalized youths and women through the provision of sustainable fashion and entrepreneurship skills.
Standing for More Than Couture
Clatural represents more than couture. It's a symbol of a cleaner earth and a testament to the power of empowering underserved communities. "Investing in Clatural," Clara explains, "invest in a timeless, unique piece that's ethical and sustainable."
A Workforce That Cares
Clatural Prioritizes its employees, reflecting Clara's people-first approach. The brand employs a workforce that is 75% female and includes two percent people with disabilities. Clatural also provides free housing and skilled training every quarter to ensure professional growth.
Recognition and Accolades
Clatural has been lauded for its innovative approach to sustainability, winning awards such as the Most Creative Brand and Best Female Brand awards in 2021 and 2022, respectively, from Ghana Fashion Awards and Honors.
A Walking Billboard for Change
Clara lives and breathes her brand ethos, representing Clatural every day with her signature style and the #iwearme hashtag. Her dedication to precision, attention to detail, tenacity, and brand ownership are evident in every aspect of her journey.
Entrepreneurial Advice from Clara
For aspiring entrepreneurs, Clara advises: "If you're considering entrepreneurship, prepare yourself. It's a lonely journey that requires significant investment, discipline, and time. Seek mentors, not just for their age or influence, but because you can learn from what they do well in your envisioned space."
- Clara Pinkrah-Sam's business philosophy, in her sustainable fashion brand Clatural Wear, combines growth and development, as she transforms discarded fabric pieces into stylish and unique clothing.
- The strategy of Clatural Wear not only focuses on trends in fashion and lifestyle but also aims at promoting sustainability and entrepreneurship among marginalized youth and women.
- As technology continues to evolve, Clatural Wear's dedication to a zero-waste policy demonstrates their commitment to environmental care in the business sector, positioning them as industry leaders.
- In addition to Clatural's focus on fashion and ethical employment practices, the brand's philanthropic efforts extend to providing funds for skill development and training opportunities.
- Clara Pinkrah-Sam's timeless designs are making a positive impact not just in the fashion-and-beauty industry but also in the financial sector, as clothing consumers choose to invest in ethical, sustainable businesses.
- Through hard work, discipline, and mentorship, Clara has turned Clatural Wear into a testament to youth entrepreneurship, blending her diverse background in pharmacy, ICT consulting, medical transcription, and fashion to create a one-of-a-kind brand.
- Reflecting on her professional journey, Clara shares her entrepreneurial advice to inspire other young people: "Register your business, prepare a growth strategy, and connect with like-minded entrepreneurs for mutual development in the business community."
