Company appoints Jeffrey Yoo as senior vice president in East Asia region
Let's Get Down to Brass Tacks:
Jeffrey Yoo, a big shot in the music biz, has just been named Senior Vice President, East Asia at the cool, independent label Empire. That's right, he's gonna be the man behind bringing in and developing artists not just from Asia, but the Asian diaspora as well. Empire's thrilled with this move, saying it shows their dedication to global markets.
Kicking things off, they've got their sights set on G-Dragon, the Korean artist who's known for putting K-pop on the mainstream map in the boy band Bigbang.
Jeffrey, pumped about his new gig, explained, "Man, I can't wait to join the team at Empire. Ghazi's created this company with a culture of diversity, and I dig that. He's really invested in Asian artists, not just musically, but also in executive talent."
Ghazi Shami, the CEO/founder of Empire, added, "Our goal's always been to bring music and culture to a global audience. Expanding in the Asian market reinforces our commitment to that. Jeffrey's expertise and respect in the music biz is unmatched, and he's perfect for leading our efforts in Asia."
Before this, Jeffrey managed Korean R&B artist Dean, and worked with 88Rising to develop and break superstar Jackson Wang, one of China's biggest solo pop artists to date. He also teamed up with some heavy hitters from RZ3 Recordings, and his recent signee on Epic Records was rising pop star Alice Chater.
Through his own publishing company, Quantum Mirror Publishing, Jeffrey's helped nurture rising talents like Corey Marlon Lindsay-Keay, Tyla, Lisa, Wizkid, Chxrry22, Millennium Parade, Rauw Alejandro, Tainy, and Ben Parris, who's worked with Muni Long, Usher, and Alicia Keys.
In a nutshell:
- Jeffrey Yoo is now Senior Vice President, East Asia at Empire.
- His role is centred around growing Empire's presence in East Asia and supporting artists with cultural influence.
- He plays a strategic role in connecting Asian artists to the global scene and fostering cross-cultural musical collaborations.
- This makes him a key figure in bridging the gap between the Asian and Western music industries.
Though specifics about Jeffrey's past career deets or collaborations aren't widely available, his position at Empire suggests he's got serious experience with Asian artists and markets, using it to develop and promote music that breaks barriers and connects artists worldwide.
- In his new role at Empire, Jeffrey Yoo will focus on expanding the label's presence in the Asian market, particularly by supporting artists with cultural influence and fostering cross-cultural musical collaborations.
- Given his extensive experience with Asian artists and markets, Jeffrey is expected to play a key role in bridging the gap between the Asian and Western music industries, breaking barriers and connecting artists from both worlds.
