Company, MicroStrategy, Acquires 2,530 Bitcoins for $243 Million
In 2025, a significant trend has emerged as public companies increasingly view Bitcoin as a core treasury reserve, rather than a mere speculative asset. This institutional demand has propelled global corporate Bitcoin purchases to unprecedented volumes [1][2].
Companies have collectively raised nearly $86 billion to acquire cryptocurrencies, surpassing the capital raised via US IPOs in the same year [1]. In the first half of 2025 alone, approximately 245,510 BTC were added to corporate balance sheets, marking a substantial increase in direct Bitcoin holdings by corporations compared to ETF investments [2].
MicroStrategy, led by CEO Michael Saylor, has been at the forefront of this trend. The company has aggressively increased its Bitcoin holdings since 2020, raising over $10 billion in 2025 alone to expand its position [1]. As of mid-2025, MicroStrategy holds over 600,000 BTC, making it the largest public corporate holder [4]. The average price per bitcoin held by MicroStrategy is $62,691.
Tesla, while not precisely specified in the search results, is known as a significant early corporate investor in Bitcoin [3]. Other notable Bitcoin investors include Metaplanet, Marathon Digital, and ProCap BTC LLC [1][2]. CleanSpark has also joined the ranks, holding more than 10,000 BTC, making it the fourth mining company to do so.
The trend extends beyond Bitcoin, with firms also accumulating Ethereum and other cryptocurrencies. However, Bitcoin remains dominant in corporate treasury reserves [1][2].
Similar initiatives have surfaced among shareholders of Microsoft and Amazon, indicating a broader shift in corporate attitudes towards cryptocurrencies [1]. In late December, MicroStrategy's founder, Michael Saylor, proposed a crypto policy concept for the United States, which included the creation of a national bitcoin reserve [4].
As of January 13, 2025, the year-to-date return on MicroStrategy's bitcoin investments stands at 0.32%. The funds for this acquisition came from proceeds raised through issuing and selling company shares [4].
It's worth noting that as of the end of 2024, only 0.01% of publicly traded companies worldwide held Bitcoin, according to OKG Research [4]. This suggests that while the trend is growing, there is still significant room for expansion.
In summary, the 2025 corporate Bitcoin investment trend reflects growing institutional confidence and capital allocation towards Bitcoin as a treasury asset, with MicroStrategy leading the way as the largest public company holder by early 2025 [1][2][4]. Other companies like Metaplanet and Marathon Digital have also ramped up their BTC holdings, supported by large capital raises specifically for crypto acquisition [1].
- Due to the surpassing capital raised via United States IPOs in the same year, companies have collectively raised nearly $86 billion to acquire cryptocurrencies, a large portion of which is used for purchasing Bitcoin.
- The trend of considering Bitcoin as a core treasury reserve among public companies has been propelled by technology, as evident by MicroStrategy holding over 600,000 BTC, thereby leading the finance industry in corporate Bitcoin holdings.
