Dairy company Mueller Milch in Germany centralizes its creative operations under Grey advertising agency
Mueller Milch, a leading dairy products manufacturer with brands such as Mueller Corner, Mueller Rice, and Mueller Vitality, has consolidated its advertising work under Grey Germany. The decision comes after a thorough review of advertising agencies, followed by a pitch process.
The consolidation marks a significant shift for Mueller Milch, as Grey Germany will now be responsible for the strategic brand and communications development for all its product brands. This includes working on the overall Mueller Milch brand and a range of its dairy products.
Prior to this consolidation, Mueller Milch worked with several agencies, including thjnk (WPP), David+Martin, and Grabarz&Partner. However, the company's global revenue generation and the need for a unified brand strategy led to the decision to streamline its advertising efforts.
Based in Swabia, Germany, Mueller Milch generates around $6.7 billion (5.9 billion euros) worldwide. With this move, Grey Germany, a creative agency under WPP, will aim to strengthen Mueller Milch's brand presence and market share across its dairy portfolio.
While specific details about the strategic approach or campaign scope for this partnership are not publicly available, Grey is known for its work in brand strategy, creative advertising, media planning, and execution across various sectors.
For those seeking more detailed insights into Grey's strategic approach or campaign scope for Mueller Milch, official press releases from both Grey and Mueller Milch, industry case studies, or advertising awards related to their collaboration may provide further information.
Grey Germany, a creative agency under WPP, will take charge of the strategic brand and communications development for Mueller Milch's product brands, including their dairy products, in the finance and business sector. This move aims to boost Mueller Milch's brand presence and market share across its dairy portfolio, aligning with the need for a unified brand strategy in the competitive industry.
