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DFDS-related improvements will persist for Island residents, asserted the Minister.

Danish Ferry Operator DFDS Pledges £300 Million for New Ships on Jersey Routes; Minister Kirsten Morel Confirms Ongoing Enhancements, Aiming to Allay Islander Concerns over Transition Period.

Improvements in services by DFDS for Islanders will persist as affirmed by the Minister
Improvements in services by DFDS for Islanders will persist as affirmed by the Minister

The Economic Development Minister expressed confidence in the future of Jersey's ferry services, as DFDS refines their operations. The company has shown its commitment with a £300 million investment in brand new vessels for the island's routes, an announcement that has been welcomed by many.

DFDS commenced its Jersey sailings at the end of March, having signed a 20-year contract to operate the island's ferry services to the UK and France. The first of these new vessels, the "Côte d'Opale," is scheduled to operate on the southern route by 2028.

The major port redevelopment in St Malo will begin this Autumn, a move that is expected to further enhance the service quality. DFDS has also updated schedules following feedback from retailers and adjusted company policies on dogs, horses, and bicycles based on islanders' requests.

Deputy Kirsten Morel acknowledged that the transition period has not always been smooth, but sought to reassure islanders that they "will continue to see more improvements" from DFDS. The Minister expects to see an upgrade of the onboard experience on the Levante Jet vessel in the coming months.

In addition, DFDS has increased sailings by 9% in Q2 2025 compared to the same period in the previous year, carrying 4% more visitors in the last month compared to August 2024. A frequent traveller scheme is expected to be implemented by DFDS in the coming months, further enhancing the service for regular passengers.

Chief Minister Lyndon Farnham previously acknowledged concerns that the level of service delivered by DFDS so far "falls short of what was promised." However, DFDS has been working diligently to address these concerns, as shown by their direct investment in the freight service by buying the Caesarea Trader.

DFDS is also planning to better coordinate marketing in France with Visit Jersey in the near future, a move that is expected to boost tourism further. Deputy Morel pointed to some of the challenges DFDS had addressed, such as mobilizing a completely new service in just three months.

In conclusion, DFDS's commitment to Jersey's ferry services is evident in their ongoing investments and improvements. Islanders can look forward to a smoother and more enjoyable experience in the coming months and years.

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