Digital Tree Media Seals Strategic Alliance with Phaistos and Glomex for Mutual Enterprise Advancement
Digital Tree, a leading media organisation in Cyprus, has announced a strategic partnership with Phaistos and Glomex, marking a significant step forward in the local media landscape. This innovative collaboration aims to offer brands in the Cypriot market a pioneering advertising solution, set to be commercially launched in the final quarter of 2025.
The partnership, which is part of Digital Tree's broader strategy to enhance digital services and strengthen its presence in the Cypriot media market, will leverage Glomex, the largest B2B video marketplace in Europe. This strategic alliance will enable advanced video advertising solutions in Cyprus, paving the way for the development of a new, high-spec advertising product.
Irene Hadjipavlou, Head of Media at Digital Tree, expressed her pride in bringing this innovative solution to the Cypriot market. She emphasised that the partnership forms a crucial part of Digital Tree's continuous improvement efforts, focusing on enhancing content quality and user experience.
The new advertising product will integrate premium video content from over one million professional and credible outlets into Digital Tree's editorial strategy. The videos will cover categories such as news, sports, lifestyle, and entertainment, updated daily and integrated into the Group's websites.
The partnership will also ensure that the product leverages cutting-edge technologies in delivery, targeting, and measurement, enriching journalistic content with premium video and improving user experience. Digital Tree becomes the first media organisation in Cyprus to fully utilise Glomex's capabilities, signifying a major milestone in the organisation's digital evolution.
This groundbreaking collaboration introduces a new, pioneering advertising offering for brands in the Cypriot market, further solidifying Digital Tree's commitment to offering innovative, value-added solutions to its audience, advertisers, and partners.
- The strategic partnership between Digital Tree, Phaistos, and Glomex, a significant step in the Cypriot media landscape, will reportedly use Glomex's European leadership in B2B video marketplaces to foster advanced video advertising solutions.
- The new advertising product, an integral part of Digital Tree's continuous improvement efforts, will combine premium video content from over a million professional sources with Cyprus' local media, enhancing content quality and user experience.
- As a result of this collaboration, Digital Tree, a leading media organization in Cyprus, is poised to be the first to fully utilize Glomex's cutting-edge technologies in delivery, targeting, and measurement, ultimately improving journalistic content with premium video and potentially attracting EU finance and tech businesses.
