Dunkin' Designates Anomaly as the Fresh Advertising Agency to oversee all Creative endeavors
In a significant move, Dunkin' has announced the appointment of Anomaly New York as its new creative agency of record. The announcement was made in early August 2025, following a competitive review.
The new partnership positions Anomaly to lead creative strategy and campaigns for Dunkin’s brand, with a focus on boosting the company's presence in core categories such as coffee, iced coffee, donuts, bagels, and muffins.
Anomaly, a globally recognized agency known for its innovative, culturally relevant creative work, will be responsible for Dunkin's overall creative strategy and development. The agency's initial offerings for Dunkin' are expected to debut in 2022.
However, specific upcoming projects for Dunkin' by Anomaly have not been publicly detailed yet. The statement did not provide specific details about the national broadcast, digital video and audio, social, and out-of-home advertising strategies.
Dunkin' underwent a rebrand in 2018, dropping "donut" from its name. This year, the brand was purchased by Inspire Brands. Dunkin' also appointed a new U.S. CMO, Rafael Acevedo, who expressed excitement about partnering with Anomaly to write the next chapter in Dunkin's history.
Acevedo stated that he was impressed with Anomaly’s approach to modernize the brand's ethos, and emphasized that the agency's work would stay true to Dunkin's brand heritage and purpose. The statement did not mention any changes to Dunkin's overall creative strategy and development beyond the ones previously stated.
Anomaly, with its reputation for blending storytelling with strategic brand building, is well-positioned to help Dunkin' continue its growth and success in the competitive food and beverage industry. The agency's work for Dunkin' is eagerly awaited by fans and industry watchers alike.
In summary, Dunkin' has appointed Anomaly New York as its new creative agency of record. The agency's initial offerings for Dunkin' are expected to debut in 2022. Dunkin’s core product categories remain coffee and bakery items. Specific campaigns or projects from Anomaly for Dunkin have not been publicly released as of the latest available data. The statement did not provide specific details about the new offerings from Anomaly beyond the initial debut in 2022.
In this new partnership, Anomaly will focus on implementing creative strategies and campaigns for Dunkin's business, particularly in the core categories of finance (coffee, iced coffee, donuts, bagels, and muffins). The agency's innovative work will help Dunkin' continue to flourish in the competitive food and beverage industry, becoming a significant player in both business and finance sectors.
