Fazer Appoints Craig Bagno as New Head of Strategic Integration
Fazer, a strategic planning consultancy, has appointed Craig Bagno as its new head of strategic integration. Bagno will work alongside Fazer founder and CEO Todd Irwin to strengthen the company's de-positioning framework, which addresses customer pain points. With extensive experience working with major brands like The Coca-Cola Company, Bagno will lead business development and expand Fazer's service offerings.
Bagno joins Fazer from McCann Worldgroup, where he served as evp managing director, global strategic excellence. Prior to this, he worked at Mars. At Fazer, Bagno will report directly to Todd Irwin and play a crucial role in driving the company's strategic development and integration capabilities. Fazer works with a diverse range of clients, from Fortune 500 companies to startups, and Bagno's expertise in de-positioning will be invaluable in serving these clients.
With Craig Bagno's appointment, Fazer continues to bolster its leadership team. Bagno's extensive experience working with major brands and his expertise in de-positioning will help Fazer expand its service offerings and better serve its clients, ranging from established corporations to innovative startups.
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