Fix price retail outlets now surpass 7,500 in count.
In the ever-evolving landscape of Russian retail, Fix Price continues to make waves as the country's largest fixed-price retailer. This year, the company's employee count has soared past 49,000, and the network of stores, which includes the "Svetofor" and "Mayak" brands, has expanded to approximately 2,200 stores nationwide.
The success of Fix Price was further highlighted in 2024 when Forbes named the Fix Price franchise as the most profitable in the industry. This recognition came amidst a complex economic environment, marked by sanctions, gradual policy easing, and inflation control measures.
Despite these challenges, consumer goods sectors, including discount retail, have presented "asymmetric opportunities" for businesses like Fix Price. The company has capitalised on these opportunities, with the share of discount stores in grocery retail tripling over the past six years, according to unspecified sources.
The "Svetofor" network has been proactive in safeguarding its business reputation, seeking the removal of controversial phrasing to distance itself from any potential controversy. This move was particularly significant, given the network's presence in over 10 countries, including Russia, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, Mongolia, Georgia, Latvia, Armenia, and the UAE.
In the first nine months of 2024, Fix Price reported a revenue of 286.3 billion rubles, according to "Infoline Analytics". Since the beginning of 2025, the company has opened over 330 new stores, creating approximately 2,400 new jobs, including 2,078 in Russia, 253 in Kazakhstan, and 88 in Belarus.
The Moscow region led in the number of new network store openings in Russia with +22 stores. Krasnodar Krai followed with +14, and Kemerovo and Nizhny Novgorod regions with +8 each. The network's revenue reached 314.94 billion rubles in 2024.
Interestingly, the middle class no longer considers discount stores to be "poor people's stores", according to an unspecified source. This shift in perception underscores the growing acceptance and popularity of discount retailers like Fix Price.
Despite the impressive growth, there are no direct search results detailing Fix Price’s specific store openings, revenue figures, or direct comparisons with other large Russian retailers during this period. However, the broader economic context of Russia in 2024-2025 and known industry trends suggest a moderately favourable climate for consumer goods retail, offering controlled expansion opportunities for Fix Price.
Artyom Khachatryan, a network co-founder, left the company in December 2023 and sold his 35.2% stake to partner Sergey Lomakin. As Fix Price continues to expand and evolve, it remains a significant player in the fixed-price retail segment, known for its high store density and aggressive expansion prior to 2024. However, its performance relative to grocery chains or pharmacy chains is not explicitly detailed in recent reports.
For those interested in following Fix Price's development, "DK.RU" provides a chronicle of key episodes in the company's journey.
- In the complex economic environment of 2024, Forbes recognized Fix Price, a prominent player in the Russian retail industry, as the most profitable franchises in the business sector, including finance and retail.
- The middle class in Russia no longer perceives discount retailers like Fix Price as "poor people's stores". This shift in perception signifies the growing acceptance and popularity of such businesses in the retail industry.
