Fostering Long-lasting Passion in Continuous Advertising Agency Collaborations
The lengthy collaboration between personal care giant Essity (the forces behind brands like Libresse and Knix) and U.K. advertising powerhouse AMV BBDO remains an exception in today's tempestuous ad world - they're celebrating their 10th anniversary in 2024!
It's clear as day that these two aren't your typical run-of-the-mill partnerships; they got the crux of it: it ain't gotta be this way. Margaux Revol, strategy partner and big cheese at AMV BBDO, shares the secrets behind this decade-long 'till death do us part' love affair in her chat with Adweek's Luz Corona and Rebecca Stewart on the latest podcast.
Revol spills the beans on how empathy, shattering old taboos, and forging trust have formed the cornerstone of their long dance together. The Adweek duo, partnered with Kyle O'Brien, agency reporter and AgencySpy editor, join the conversation, dishing out their two cents on what clients are after in a lifelong dance partner and why the chosen agency model is as changeable as fashion trends.
Curious to discover what keeps this mismatched pair together? Check out the new episode here, or catch it on Apple Podcasts or Spotify.
Adweek Podcast: The Nitty Gritty on FYC Campaigns
For the uninitiated, the partnership between Essity and AMV BBDO isn't outlined in detail in the available search results, but we can infer several factors behind the success of this lengthy collaboration based on general principles of long-term advertising relationships.
Elements Crafting Long-Term Connections
- Shared Core Values and Goals Hybrid entities like Essity and AMV BBDO probably share values such as innovation in marketing and an unwavering commitment to delivering effective campaigns.
- Reliable Performance AMV BBDO's capacity to churn out top-notch campaigns likely plays a significant role in the longevity of the partnership. Their award-winning creative work likely resonates with Essity's needs for impactful marketing strategies.
- Flexibility and Creativity Long-term relationships in advertising require adaptability to market changes and shifts in consumer behavior. Essity and AMV BBDO probably band together to brainstorm fresh and innovative ideas to remain relevant in the eyes of audiences.
- Respect and Open Communication Trust and seamless communication are the lifeblood of any long-term partnership. Both partners should work hand-in-hand to address challenges as they arise and focus on shared objectives.
To keep the relationship aglow, both parties should strive for mutual growth and support, remain open to change, consistently innovate, and maintain transparency and trust.
- The partnership between Essity and AMV BBDO, despite being uncommon in the ad world, has endured for a decade, showcasing the power of shared core values and goals in fostering lasting connections.
- In the duration of their collaboration, AMV BBDO's ability to deliver impactful, award-winning campaigns likely solidified their position as a reliable partner for Essity.
- Flexibility and creativity have been key elements in the longevity of this partnership, as both parties collaborate to adapt to market changes and cater to shifting consumer behavior.
- Respect and open communication are the pillars of this successful partnership, ensuring the smooth navigation of challenges and a strong focus on shared objectives.
