Funding obtained by Saudi ecommerce shipment consolidator Torod amounts to $11.2 million in pre-Series A round
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In the rapidly growing ecommerce market of Saudi Arabia and Egypt, three shipping aggregators have emerged as key players: Torod, Oto, and Voo. This article compares their key features, services, pricing, and target customer base to help ecommerce businesses make an informed decision when choosing a shipping partner.
Overview: Torod, Oto, and Voo at a Glance
Torod, Oto, and Voo each cater to the unique needs of ecommerce businesses in Saudi Arabia and Egypt. Let's take a closer look at their offerings:
Torod
- Market Focus: Saudi Arabia and Egypt
- Services Offered: Multi-courier aggregation, delivery tracking, cash-on-delivery handling, returns management
- Courier Partners: Major regional couriers (Aramex, SMSA, Fetchr) and local providers
- Shipping Coverage: Nationwide across KSA and Egypt
- Integration: API, Shopify, WooCommerce, custom integration support
- Pricing Model: Pay-as-you-go with volume discounts
- Unique Selling Points: Strong returns management, multi-country capabilities
- Customer Support: 24/7 multilingual support
- Best for: Mid-size to large merchants looking for simplified multi-courier shipping in both countries
Oto
- Market Focus: Saudi Arabia and Egypt
- Services Offered: Multi-courier options, same-day delivery, COD, returns
- Courier Partners: Regional couriers and specialized last-mile providers
- Shipping Coverage: Nationwide coverage plus select express zones
- Integration: API, Shopify, Magento, WooCommerce
- Pricing Model: Subscription plans + pay-per-use
- Unique Selling Points: Fast delivery focus with same-day shipping
- Customer Support: Business hours, chat and email support
- Best for: Startups and SMEs prioritizing fast and reliable delivery
Voo
- Market Focus: Saudi Arabia and Egypt
- Services Offered: Courier aggregation, real-time tracking, COD, insurance option
- Courier Partners: Local and regional courier partners, including startups with tech-enabled tracking
- Shipping Coverage: Nationwide with new expansion into last-mile urban centers
- Integration: API, Shopify, WooCommerce, Magento, ease of use dashboard
- Pricing Model: Competitive pricing with volume discounts
- Unique Selling Points: Insurance options and more transparent tracking
- Customer Support: 24/7 support with dedicated account managers
- Best for: Businesses needing comprehensive tracking and shipment insurance
Key Takeaways
- Torod stands out for its robust returns handling and multi-country coverage, making it ideal for merchants operating in both Saudi Arabia and Egypt who want to simplify shipping via multiple couriers.
- Oto focuses on fast deliveries and offers same-day shipping, suitable for startups and smaller ecommerce businesses emphasizing speed.
- Voo provides enhanced shipment tracking and insurance features, appealing to businesses that want extra security and transparency in shipment status.
For further insights, you might be interested to know that Saudi-based Oto, a notable competitor of Torod, raised an $8 million Series A last year. Torod, an ecommerce shipping aggregator founded in 2022 by Faisal Almaklas and Ammar Almaatouq, raised $11.2 million in a pre-Series A round, led by Wa'ed Ventures and Elm. Torod had previously raised a $1.3 million seed round in 2022. Additionally, Cairo-headquartered Voo is another notable competitor in the region. Torod enables online store owners to ship their products using different third-party logistics providers from a single interface. Torod's shipping partners include Smsa, Aramex, and iMile.
- The technology-focused shipping aggregator Torod, based in Saudi Arabia, integrates with API, Shopify, WooCommerce, and supports custom integration, leveraging technology to streamline multi-courier shipping for ecommerce businesses.
- In the competitive ecommerce market of Saudi Arabia and Egypt, the finance-oriented ecommerce business Voo offers insurance options as part of its shipping services, utilizing technology for more transparent tracking and adding a financial safety net for businesses.
