Gathering discussed: BK Leon disclosed details of the grand summer event "Leon Picnic"
The Leon Picnic, a unique event named after the launch of the Leon betting company, made its debut at the annual Russia Sky festival in the Ryazan region on August 9-10, 2025. This event was more than just a sports predicting attraction; it offered a modern approach to leisure, integrating sports spirit, high-level client service, and entertainment.
Before the event, a large-scale social media contest was conducted by Leon, giving away a flight on a branded airship. The most active participants of the event were rewarded with limited merchandise from Leon. The Leon brand zone, located on the festival territory, was bustling with activity, offering exclusive prize draws, branded souvenirs, and bonuses.
The Leon Picnic event featured entertainment directions prepared for the guests, ensuring a memorable experience. Many festival attendees had the opportunity to interact with the brand, participate in prize draws, and learn about the company's advantages. Partners from the sports industry, media, and business also attended the event in an informal atmosphere for networking and discussing new prospects.
Visitors of the Leon loyalty program were offered a hot air balloon ride and access to a premium service zone. The event culminated in a spectacular evening show, with more than 20 illuminated hot air balloons filling the Ryazan night sky. The winner of the social media contest, the first in the history of the Leon Picnic, had the privilege of ascending into the sky and enjoying a bird's-eye view of the festival.
The Leon Picnic was a strategic move for the company to strengthen its relationship with its audience. By offering engaging activities, exclusive rewards, and a memorable experience, Leon successfully integrated itself into the fabric of the Russia Sky festival. Despite limited information available about the specific strategic purpose or key activities of the Leon Picnic event, it is clear that it was a significant and successful event for both the Leon betting company and the festival attendees.
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