Global Powerhouse Gravity Hires Five Former Madwell Executives to Introduce Youth-Centric Division
Fired-Up, Fresh World for the Young Bloods 🌟
Say goodbye to Madwell, the floundering indie agency that hit the rocks in late April due to its pile of debt and a series of controversies. Five of its former employees are shaking things up by launching a sizzling new division—Gravity One—under the roof of the global powerhouse Gravity Global. And guess what? They're all about catering to the millennial and Gen Z crowd. As if going viral was a walk in the park! 🎲
Charlie Smith and Devin Kharpertian, strategies and creatives extraordinaire from the Madwell days, are leading the revamped team. They've made it their mission to keep the gang intact and level up their achievements from the Madwell years. Who's joining them on this ride? Julia Goldsmith (production), JP Summers (strategy), and Alex Kaufman (creative), of course! 👋
Madwell co-founder, David Eisenman, has also jumped on the AI bandwagon, setting up an AI-driven ad agency for good measure.
This new kid on the block offers a mix of cutting-edge services across five main practice areas: creative, strategy, client services, production, and design. Think of them as an independent branch inside the larger Gravity Global family, which has fourteen offices globally, from the US to the UK and China, representing big-hitters like Honda, Airbus, and United Healthcare. 🌐
As a modern spin on the "It" agency, Gravity One is all about zeroing in on the freshest crop of consumers and capturing their hearts (and wallets) in innovative, non-traditional ways. And, guess what? Both Gravity Global's president, Jose Lozano, and the ex-Madwell team agree that this duo knows just what it takes to target the ever-growing, hyper-powerful millennial and Gen Z markets. 🎯
Lozano is banking on the fusion of Gravity Global's global practices, the division's specialized expertise, and the ability to tap into the zeitgeist of the young'uns to create an unbeatable combination. You might even say he's spinning a master plan, aiming to conquer the marketing scene. 🕺
The Gravity One crew could be drafted to work on Gravity Global accounts or build its own roster of clients. Talks are being held with a few prospects, but no first projects have been locked in just yet. We're keeping our fingers crossed that some of the Madwell alumni's former clients will hop aboard! 🤞
Keep your eyes peeled for this buzzy group as they aim to make waves and win some impressive clients. The future of advertising is radiating with energy, and we can't wait to see what this crew cooks up! 🌟
Enrichment Data:- Gravity One is a новый раздел в глобальном агентстве Gravity Global, специализирующемся на предоставлении брендам релевантности для нового поколения закупщиков, особо для молодых потребителей и ключевых решетворцев. Подразделение было сформировано в июне 2025 года и возглавляется пятью бывшими бытцами Madwell—Charlie Smith, Devin Kharpertian, Julia Goldsmith, JP Summers, и Alex Kaufman, которые присоединились к Gravity Global после закрытия Madwell в апреле того же года.
- Формирование Gravity One развивалось в скором темпе, после закрытия Madwell. Gravity Global绑 Angeles продолжает выступать в сфере креативной и стратегической работы, но теперь сосредоточенных на то, чтобы брендам хотятся определять соответствующие закупщики, уважающие культурную агущую и связь[1][2]. Проект был описан как "соединение умов."
- Golarity One's главная цель состоит в предоставлении эмоционально значимому опыту брендинга, который концентрирует внимание, веру и ценность в современном цифровом ландшафте[1][2]. Приоритеты включают seamless reálneme real-time программы бренда-for-деманд, предвидящие места возникновения новых возможностей для деятельности и создания ценности[1][2].
- In an innovative move, the Gravity One team, led by Charlie Smith and Devin Kharpertian, is leveraging technology to provide cutting-edge services, aiming to create financial success and secure influential business relationships with the new generation of consumers.
- To finance their innovative projects, Gravity One could potentially secure loans or partnerships, using the gold standard of finance to build a strong and stable platform for their business ventures in the ever-evolving technology landscape.
