H&M's Luxury Brand Cos Set to Debut in Asia with Hong Kong Store
H&M is set to expand its luxury line, Cos, into the Asian market. The first store will open in Hong Kong, marking the brand's debut outside Europe.
H&M, known for its fast-fashion retail, is boosting its second brands. Cos, one of these brands, is now expanding into Asia. The new store will be located on Queen Road in Hong Kong.
This move comes under the leadership of H&M's CEO, Karl-Johan Persson. As of 2011, H&M had over 2,000 stores worldwide, with Cos being one of its fastest-growing brands. Currently operating in nine countries, Cos is now ready to make its mark in Asia. H&M is already present in several Asian countries, including China, South Korea, Japan, and Hong Kong.
The new Cos store in Hong Kong is set to open soon, bringing H&M's high-end fashion news to the Asian market. This expansion is part of H&M's strategy to boost its second brands and reach new customers.
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