Honda Joins as Founding Partner in LA's $2.5 Billion Sponsorship Drive
Fired Up: LA28 Sprints Towards Olympic Gold with Honda Partnership
Turn up the heat! Honda's sponsorship deal is reigniting LA28's fire! The Japanese powerhouse has joined forces with LA28's organizing committee and Team USA as a founding partner, marking LA28's first major multiyear deal since 2021’s Salesforce partnership.
With Honda on board, this automotive giant has taken LA28 one step closer to its corporate sponsorship goal of $2.5 billion. Now, with the Winter Games just around the corner, optimism is surging!
LA28's highest-tier deals are known as founding partnerships. Honda now joins the elite crew, which already comprises partners like Delta and media partner Comcast. The terms of the Honda agreement? Top secret for now, but what's clear is that Honda's cash influx brings breathing room for reaching the goal.
California, the prime auto market of the nation, is elated about this new partnership. LA28 chairman Casey Wasserman confirms this, stating, "This is a really important category, especially in this market." Toyota, previously a significant player in the auto game, opted out after the 2024 Olympics, creating scope for new players like Honda.
As LA28 targets $2 billion in corporate revenue by year-end, the Games are in a pivotal phase. With $5.1 billion already secured from various sources, reaching that target seems achievable, thanks to partners like Honda. Wasserman revealed there are "two or three" more significant sponsorship announcements on the horizon. The car market is buzzing, and LA28 is cashing in!
But remember, smaller deals can just as well make a difference in the grand scheme. Paris, for instance, nabbed about 40% of its sponsorship revenue in the last 18 months, illustrating that every penny counts. LA28 is showing no signs of slowing down, and we're all rooting for a grand Olympic slam!
## In The News
LA28 Assertively Maneuvering Towards a $2B Year-End Cash bonanza
LA28's fundraising efforts have gathered substantial momentum, with organizers confident they'll meet or surpass their $2 billion year-end target. Amidst this progress, no mention of a Honda partnership surfaces in recent developments.
People in California, particularly those in the automotive industry, are eagerly watching the developments between LA28 and Honda, with the latter joining as a founding partner in LA28's sponsorship scheme. This partnership opens up possibilities in the finance sector, as Honda's cash influx brings closer the goal of $2.5 billion in corporate sponsorship for LA28. Moreover, sports enthusiasts are looking forward to how this partnership could influence the games, considering Honda's presence in the automotive and sports industries.
