iAmi, aiming to make a debut, intends to enter the European electric vehicle market in 2027, according to their Twitter announcement.
Xiaomi, the Chinese tech giant, has made a significant announcement regarding its electric vehicle (EV) business. During an earnings call on an unspecified date, the company's President, William Lu, or Lu Weibing, revealed plans to officially enter the European EV market in 2027.
The first indication of this move came when Xiaomi registered its first experimental electric vehicle in a European city associated with the Mobile World Congress, which takes place in Barcelona, Spain. On July 5, Lu shared a photo on Weibo showing an SU7 Ultra with a German license plate, confirming that this was indeed the company's first experimental vehicle registered in Europe.
According to Lu, Xiaomi's Twitter profile is not yet well-known overseas for its EVs. However, the company's EV unit, Xiaomi EV, aims to change this by selling EVs in overseas markets by 2027. This ambition was shared during an interview with Chinese media at the MWC 2025 event in Barcelona, Spain.
The revenue growth for Xiaomi's EV business in Q2 2025 was a impressive 232% year-on-year, reaching RMB 20.6 billion ($2.87 billion). This significant increase in revenue is a promising sign for the company's upcoming entry into the European market.
However, the business still has significant cumulative losses due to investments of over RMB 30 billion over the past three years. In Q2 2025, the innovative businesses, including EVs and AI, reported an operating loss of RMB 300 million, down from RMB 500 million in Q1 2025.
Despite these losses, the company is optimistic about achieving monthly or quarterly profitability in the second half of 2025. The gross margin for these innovative businesses was 26.4% in Q2 2025, up from 23.2% in Q1 2025 and 15.4% in the same period last year.
Xiaomi's founder, chairman, and CEO Lei Jun has stated that the company will prioritize meeting domestic market delivery demands and expects to be ready to enter overseas markets in 2027. In Q2 2025, the company delivered a record 81,302 cars, up 197.73% year-on-year and 7.16% from the first quarter.
However, the company is currently struggling to meet delivery demand in China. Delivery wait times for the SU7 model are currently reaching 41 weeks, and for the YU7 model, they are reaching 58 weeks, according to daily monitoring by our publication.
Despite these challenges, Xiaomi's entry into the European EV market in 2027 marks the first time the company has mentioned Europe as the first overseas market for its EV business. This move is a significant step for Xiaomi as it seeks to expand its presence in the global EV market.
