Ice Cream Giant Ben & Jerry's Loses Co-Founder Jerry Greenfield
Ben & Jerry's Founders Seek Buyback Amidst Planned Spin-off of Ice Cream Business
In a surprising turn of events, the co-founders of Ben & Jerry's, Ben Cohen and Jerry Greenfield, have expressed an interest in buying back their iconic ice cream brand from its current owner, Unilever. This news comes as Unilever announces plans to reorganise Ben & Jerry's, including its ice cream business, into a separate company.
The journey of Ben & Jerry's took a significant turn in the year 2000 when it was sold to a food giant. Despite the sale, Greenfield and Cohen remained with the company until recently. However, they no longer controlled the operations of the company after the sale.
Over the past two decades, Greenfield and Cohen have been vocal advocates for 'peace, justice, and human rights' under Unilever's ownership. Yet, they allege that the company has been 'silenced' due to fear of upsetting the powerful.
One of the disputes between Greenfield, Ben & Jerry's, and Unilever centred around the dismissal of CEO David Stever. Unilever denies these allegations and seeks a 'constructive dialogue' with the founders, as reported by the Wall Street Journal.
In response to the founders' interest in buying back the brand, Unilever insists that Ben & Jerry's is not for sale. However, the company does plan to spin off its ice cream business, including Ben & Jerry's, into a separate company soon.
Interestingly, Unilever currently does not control the operations of Ben & Jerry's, as they retained the right to stand by their values after the sale. Similarly, Greenfield and Ben Cohen also retained this right.
Recently, Greenfield left the company due to the current circumstances. Whether the founders' dream of regaining control of their brand will come to fruition remains to be seen.
This development brings a new chapter in the story of Ben & Jerry's, a company that has been synonymous with social activism and delicious ice cream for over four decades.
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