In China, Tesla is providing paint incentives and loyalty rewards to its customers.
In a move aimed at boosting sales in the Chinese market, Tesla has announced a new promotion running from June 5 to June 30, 2025. The promotion offers extra incentives on the Model 3, Model Y, and other S3XY series vehicles.
The Model 3 rear-wheel drive, priced at ¥235,500, comes with an estimated delivery time of between 1 to 3 weeks. For those opting for the five-year 0% interest financing plan, monthly payments start at ¥2,594. The Model 3 offers a CLTC-rated range of 634 km and can accelerate from 0 to 100 km/h in 6.1 seconds, with a top speed of 200 km/h.
The Model Y rear-wheel drive, priced at ¥263,500, offers an estimated delivery time of between 2 to 4 weeks. Buyers can choose the same financing plan with monthly payments starting at ¥3,060. The Model Y rear-wheel drive offers a CLTC-rated range of 593 km and can accelerate from 0 to 100 km/h in 5.9 seconds, reaching a top speed of 201 km/h.
Customers who place a new order and take delivery by June 30 will receive an ¥8,000 paint option credit. This credit can be applied to optional color upgrades beyond the standard paint choices.
Referring new buyers during this period will earn 800 Tesla Points. Tesla Points are valued at ¥1 per point and can be used for maintenance, Supercharging, in-car software upgrades, and Tesla Bot accessories.
This promotion comes amid a challenging market environment for Tesla in China. The company's retail share of the Chinese BEV market dropped to 5.14% in April from 11.47% in March, marking the seventh consecutive month of declines for Tesla's China sales. However, Tesla remains focused on scaling production and competing on cost in China, responding to the tough market conditions with price cuts and preparations for a next-generation $25,000 EV debuting in 2026.
Recent reports suggest that Tesla's China-made electric vehicle sales in April 2025 were 58,459 units, a 6% year-on-year decrease. Despite this, there has been a slight increase in deliveries in June 2025, with Tesla delivering 71,599 units, a 0.8% year-on-year increase.
For exact promotion terms, incentive amounts, or eligibility criteria, it is recommended to check official Tesla China communications, local dealer announcements, or automotive news in China for the specific time frame.
[1] Data source: Statista [5] Data source: Tesla Inc. Q1 2025 Earnings Call Transcript
- In the competitive automotive industry, Tesla's new promotion, extending from June 5 to June 30, 2025, aims to revitalize sales in the Chinese finance market, particularly for the Model 3 and Model Y vehicles, as well as other S3XY series.
- For interested buyers in the technology sector, the Model 3 rear-wheel drive, priced at ¥235,500, offers an opportunity to take advantage of a five-year 0% interest financing plan with monthly payments starting at ¥2,594.
- Collaborate with Tesla during this promotion period and earn 800 Tesla Points, worth ¥800, which can be utilized for maintenance, Supercharging, in-car software upgrades, and Tesla Bot accessories, adding benefits to both ventures in transportation and business.
