Increased discounts on secondary properties in Krasnodar: Insights from a property market specialist

A Shift Towards New Housing in Krasnodar

Increased discounts on secondary properties in Krasnodar: Insights from a property market specialist

In the vibrant city of Krasnodar, a curious trend is emerging: an increasing preference for new builds over the secondary real estate market. As of May 2025, a noticeable drop in prices was observed on the secondary market, with an average discount of 9.5% [1]. Ilya Volod'ko, the head honcho at MACON consulting, hints that the lengthy sales process is the culprit, as deals now frequently take over three months, double the previous average [1].

Determined to attract potential buyers, homeowners are resorting to price reductions, sometimes slashing the asking price by as much as 10% [1]. Despite the smooth cost, roughly 118,000 rubles a meter square, the demand for second-hand dwellings remains stable, with no signs of growth, even with mortgage programs and discounts in place [1].

According to Volod'ko, new residential complexes are the new sleek kid on the block, offering a plethora of enticing features like cutting-edge technology, developed infrastructure, and sweeteners from developers [1]. The primary market also throws in a system of discounts, promotions, and installation plans, providing up to 15% savings for those willing to pay up front [1].

Step aside, old-fashioned homes. It seems that buyers in Krasnodar are swayed by the lure of modern living, and who can blame them? After all, who doesn't love the thought of cozying up in a contemporary pad, fully loaded with conveniences and built to last?

Interestingly, this trend isn't confined to Krasnodar alone. Across Russia, economic factors, investment opportunities, and evolving consumer preferences are reported to be shaping the real estate landscape [2]. A shift towards new builds could be a natural response to the diverse property market in the Krasnodar region, with prices ranging from a mere $500 to a staggering $17,000 per square meter [2].

The Russian government too is playing its part, with initiatives like preferential mortgages aimed at supporting the housing market [3]. Yet, these programs occasionally fall short, failing to cover the cost of family-sized apartments in Krasnodar [3]. In such a scenario, new builds might offer a more affordable and attractive option, especially if they present modern amenities and better financing options.

High mortgage rates have also fueled the demand for rental housing, with new builds appearing custom-made for that purpose [4]. Offering the modern amenities and conditions that renters crave, new builds might be winning over the hearts of both buyers and renters.

Intriguingly, a former kindergarten employee in Sochi is looking to cash in on the trend, selling a villa for a cool 3 billion rubles [5]. As we soldier on in our quest for the perfect dwelling, remember to keep your eyes peeled for those tantalizing new build offers.

[1] Krasnodar News[2] Real Estate Market Russia[3] Russian Government Housing Policies[4] Mortgage Rates 2025[5] Former Kindergarten Employee Sale

• The trend of choosing new builds over second-hand real estate is not limited to Krasnodar; it's a pattern shaping the real estate landscape across Russia.
• Business opportunities in the new housing market are becoming attractive for investors due to factors like evolving consumer preferences, diverse property prices, and government initiatives like preferential mortgages.
• With increasing demand for rental housing and more affordable options, new build properties might prove to be a viable investment in personal-finance, especially when they offer modern amenities and better financing options.

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