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India's Investment Gap: 22% Interested, Only 9.5% Invested in Securities

India's securities market has vast untapped potential. But low risk tolerance and barriers like complexity are keeping many interested households from investing.

In this picture we can see a market, in which we can see some stoles and we can see few people are...
In this picture we can see a market, in which we can see some stoles and we can see few people are around.

India's Investment Gap: 22% Interested, Only 9.5% Invested in Securities

A recent survey conducted by an unidentified institution alongside the Securities and Exchange Board of India and Kantar has revealed intriguing insights into Indian households' investment habits and intentions. The findings highlight a gap between interest and action, with a significant proportion of non-investors expressing intent to enter the stock market today, while a majority prioritize low-risk investments.

Currently, only 9.5% of Indian households have investments in securities such as equities and mutual funds. This is despite 22% of non-investors expressing their intention to invest in stock market products in the future. The low penetration of mutual funds (6.7%) and stocks (5.3%) indicates a vast untapped market.

The survey also shed light on the risk tolerance of Indian households. A staggering 80% prefer low-risk investments, prioritizing capital preservation over potential high returns. This cautious approach is further reflected in the low investment in complex assets like futures and options, corporate bonds, and other assets, which stands at less than 1%.

Key barriers to investment in India were identified as complexity, lack of information access, and the fear of losing money. These challenges underscore the need for financial education and simplified investment products to encourage broader participation in the stock market today.

The survey underscores the potential for growth in India's stock market, with a substantial number of non-investors expressing interest in entering the market. However, addressing the identified barriers and educating households about investment options will be crucial to transforming this intent into action. The low-risk tolerance and preference for capital preservation suggest that innovative, low-risk investment products could play a significant role in attracting new investors.

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