Indochino Amps Up Game for 2022 with Womenswear, Global Expansion, and Wedding Market Focus
Indochino planning expansion into women's clothing line
In a bold move, custom apparel retailer Indochino will dive headfirst into the womenswear market next year. Not just satisfied with its established position in the menswear scene, the brand is ready to shake things up.
According to CEO Drew Green, they've eyed this move for quite some time. The company, beefing up since its 2007 inception as a purely online retailer, has been drawing a female demographic curious about men's fits. But Green says they've waited to make sure the timing's right for this expansion.
Indochino's Brave New Horizon:
Traditionally known for its made-to-measure menswear, Indochino is expanding its product portfolio to include custom womenswear. This shift mirrors broader market trends, as personalization and tailored apparel gain traction in both the men’s and women’s segments. Indochino's venture into women's coats, skirts, pants, and shirts indicates a strategic move to woo a wider customer base, taking advantage of their AI-driven fitting technology which reduces alterations by 30% [3].
Stepping Up the Game: A Global Approach
Indochino's ambitions don't stop at womenswear. The company is setting its sights beyond Canada, targeting key international markets such as the U.S., Europe, and Asia-Pacific. This global pursuit is in line with broader industry trends, as custom clothing brands expand into new territories to tap growing demand fueled by rising incomes and a newfound appreciation for timeless, personalized apparel. Indochino's technological edge, powered by AI-driven fit algorithms, gives it a competitive edge on the global stage [1][3].
Walking Down the Aisle: Focusing on Weddings
Weddings are the cherry on top of Indochino's growth strategy. They anticipate 2022 to be the biggest year for weddings since 1984, with an estimated 2.5 million nuptials and an average spend of $24,300 each. A sector traditionally reliant on human interaction, the pandemic badly hit the wedding industry. But a rebound is expected next year, and Indochino intends to capitalize on it.
They aim to establish themselves as experts in men's wedding attire. This means offering more customization options, fabric choices, and the ability to design any suit fabric as a tuxedo [2]. By catering to this high-value segment with personalized yet scalable solutions, Indochino hopes to reap the benefits of repeat and bulk orders tied to wedding parties [4].
In conclusion, Indochino's expansion strategy reflects a multi-dimensional approach: leveraging technology to enhance fit and customer experience, broadening product lines to include womenswear, reaching multiple international markets, and strategically focusing on lucrative verticals like weddings. This multi-pronged strategy positions Indochino strongly within the growing custom apparel industry, projected to continue robust growth through 2031 [3][5]. So, here's to Indochino's brave new world, where fashion meets function and customization meets mass appeal!
- Indochino, traditionally a menswear retailer, is introducing custom womenswear in 2022, extending their product portfolio and catering to a broader customer base.
- Alongside this womenswear venture, Indochino is also targeting key international markets such as the U.S., Europe, and Asia-Pacific, capitalizing on the growing demand for tailored apparel worldwide.
- The company's technological edge, powered by AI-driven fit algorithms, provides a competitive advantage in the global market.
- In the wedding market, Indochino aims to become a leader in men's wedding attire, offering more customization options, fabric choices, and the ability to design any suit fabric as a tuxedo.
- With an anticipated rebound in the wedding industry next year due to the pandemic, Indochino plans to capitalize on this high-value segment by catering to weddings with personalized yet scalable solutions.
- Indochino's strategy for growth includes leveraging technology for improved fit and customer experience, broadening product lines, expanding into multiple international markets, and focusing on lucrative verticals like weddings, positioning the company firmly within the growing custom apparel industry.
