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Industry Shakeup: New Leadership at 100%, Le Truc, Croud and More

Fresh faces bring new ideas to top ad and marketing roles. Discover who's leading the charge at these prominent companies.

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Industry Shakeup: New Leadership at 100%, Le Truc, Croud and More

Production company 100% has appointed Michael Middelkoop as its new commercial director. Meanwhile, Katy Alonzo has been named partner and chief strategy officer at Le Truc. In other news, Frederick Stallings has joined Croud as chief data officer.

Middelkoop brings his extensive experience in commercial roles to 100%, having previously worked at companies like MediaMonks and The Creative LIAison. Alonzo, on the other hand, has a background in strategy and consulting, having worked at firms like Accenture and Deloitte. Stallings, a data specialist, joins Croud from his previous role at dunnhumby.

At Iris Worldwide, Menno Kluin takes on the role of global chief creative officer, leaving his previous position at TBWAHuntLascaris. Julian Mintz, meanwhile, has joined Albertsons Media Collective as vice president of sales, after working at companies like NBCUniversal and Disney. Monica Chun's promotion at Acceleration Community of Companies sees her take on the role of president, having previously served as chief operating officer.

Katherine Zackel has joined Highwire as senior vice president, security and crisis communications. afterhrs. has signed with GoodRebel + Siobhan McCafferty & Associates for exclusive West Coast representation. Cristiana Miranda has signed with Lobo to bolster its live-action division. Michele Ghee has joined Essence Ventures as chief content officer.

These appointments and changes reflect the ongoing evolution of the industry, with companies bringing in new talent to drive growth and innovation. The identities of the new sole owner of TBC, following the departure of co-founder Allan Charles, remain unknown at this time.

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