Indy, the job-seeking platform, is switching creative agencies while maintaining the same media partner.
Indeed, the globally recognized job board, has announced its continued commitment to the German market. Andreas Welling, Senior Manager Country Marketing Germany at Indeed, has stated that the country remains a priority for the company.
Indeed has established itself as a leading platform for both job seekers and employers, with over 3.3 million employers using the site to find new employees. The company boasts an impressive database, storing 610 million job seeker profiles in more than 60 countries and 28 languages on its website.
In a move to build deeper cultural relevance, Indeed has found a partner in the Cologne-based agency, Serviceplan. Stefanie Kuhnhen, Chief Strategy Officer of Serviceplan Germany, stated that Indeed aims to further anchor itself in people's lives by positioning the brand as a long-term job partner.
The partnership between Indeed and Serviceplan is set to launch alongside the Bundesliga, as the league begins in the coming days. The Cologne Serviceplan team, led by Liselotte Schwenkert and Andy Wyeth, is responsible for Indeed's strategic and creative communication, cultural marketing, and all activities surrounding their partnership with Eintracht Frankfurt.
This collaboration is set to extend beyond traditional sponsorship activities, with a focus on long-term impacts on job seekers, employers, and communities. Indeed aims to build on this momentum by strengthening the connection between brand communication and sponsorship, and evolving sponsorship into genuine cultural engagement.
The media agency partnership between Indeed and WPP agency EssenceMediacom remains unchanged, with no media pitch planned at this time. However, the search results do not specify who the media agency representing Indeed in Germany is.
The partnership between Indeed and Eintracht Frankfurt comes as the iconic campaign featuring 'Ingrid,' created by the Hamburg agency Grabarz & Partner, has not run for two years. Indeed's collaboration with Grabarz & Partner has ended, but the company is looking forward to new opportunities to connect with its audience in Germany.
Final details for the sponsorship activities between Indeed and Eintracht Frankfurt are still being ironed out by the sponsors and clubs. As these details unfold, Indeed is poised to further solidify its position as a significant player in the German job market.
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