International advertising duties for Old El Paso brand handed to VCCP agency on a global scale by General Mills.
New El Paso's "Make Some Noise" Campaign Takes a New Direction
Old El Paso, the beloved Mexican-inspired brand under General Mills, shifts gears in its marketing strategy, partnering with VCCP as their international agency of record. This collaboration is set to bring the "Make Some Noise" brand platform to life in key markets such as France, Australia, and the UK.
With VCCP at the helm, the agency will spearhead the development and execution of international campaigns, fostering a weekly taco and fajita ritual in more households and challenging the norm of traditional family dining experiences.
A Fresh Spin on an Old Favorite
Old El Paso, known for bringing new flavors to the table, especially in the realm of Mexican cuisine, has a heartfelt connection with consumers rooted in fond memories. The brand's unique yellow seasoning packet holds a sentimental value that resonates with many[2].
As part of its ongoing endeavor to stay relevant, Old El Paso conducts research to identify trends such as taste exploration and bold flavors, utilizing their nostalgic appeal to captivate consumers during challenging times[2].
The Path Forward
In this new phase, Old El Paso might focus on several strategies for growth:
- Revisiting Nostalgia: Capitalizing on the brand's history and consumer memories to evoke a sense of comfort and familiarity.
- Innovative Offerings: Introducing fresh products or flavors that resonate with current tastes while maintaining the brand's core essence.
- Engaging Experiences: Using marketing initiatives like social media campaigns or events to generate excitement around the brand and connect with consumers.
- Cross-Cultural Collaboration: Collaborating closely with agencies like VCCP to adapt marketing strategies to suit various markets, ensuring cultural resonance and effectiveness.
As Old El Paso ventures into new horizons, the focus in markets such as France, Australia, and the UK may encompass:
- Culturally Tailored Messages: Adapting marketing messages and product offerings to fit the preferences and cultural nuances of these regions.
- Digital Engagement: Harnessing social media and digital platforms to propagate the brand and engage with consumers in these regions.
- Local Connections: Partnering with local influencers or events to boost brand visibility and connection in these markets.
For specific details on Old El Paso's "Make Some Noise" campaign or strategic insights, it's best to look towards General Mills or VCCP for official announcements.
- Old El Paso, working with VCCP, might embark on innovative strategies to attract customers in markets like France, Australia, and the UK, concentrating on food-and-drink offerings that cater to local taste preferences, aligning with the brand's core Mexican cuisine heritage.
- The partnership between Old El Paso and VCCP could contribute to lifestyle adjustments for consumers in these markets, with a focus on business collaborations that leverage digital platforms and other promotional activities to develop weekly routines centered around tacos and fajitas, challenging conventional dining experiences.
