Interview Questions for Neha Singh, the Founder and CEO of Obsess
In the ever-evolving world of retail, one company is making waves by integrating personalization into virtual stores for brands. Obsess, a pioneering platform, is revolutionizing shopping experiences through immersive, AI-driven, and interactive strategies that cater to individual preferences and boost customer engagement.
Immersive 3D & AR Experiences
Obsess creates virtual stores where customers can explore branded environments in 3D and augmented reality. This innovative feature allows shoppers to virtually try on products or customize items in real time, enhancing product personalization and individualized discovery.
AI-Powered Personalization
Leveraging AI technologies, Obsess personalizes product recommendations and experiences inside the virtual store. By suggesting complementary products, curated bundles, and style inspirations based on the shopper's preferences and behaviors, the platform ensures a tailored shopping journey.
Gamified & Interactive Engagement
Obsess increases customer involvement by incorporating gamification and interactive elements such as virtual try-ons and pop-up experiences. For instance, beauty brands use gamified VR pop-ups to boost conversions and appeal to Gen Z's desire for personalized engagement.
Data-Driven Omnichannel Integration
Real-time data and customer insights power personalized journeys that connect virtual store experiences with other channels. This ensures a seamless, cohesive personalization that adapts to consumers’ needs and loyalty patterns.
Reducing Returns & Increasing Conversions
Immersive personalization tools like virtual try-ons, AR mirrors, and AI assistance lower product return rates significantly and boost conversion rates by allowing customers to make confident, informed purchase decisions.
In a world where modern consumer expectations prioritize customization and digital immersion, particularly among Gen Z and millennial shoppers, Obsess-powered virtual store experiences offer a highly personalized, engaging, and memorable shopping experience.
Sharing the Experience
Users can share their experiences in Obsess-powered virtual stores on their social accounts, creating personal and memorable moments.
Real-Time Interaction
In these virtual stores, users can try on products, speak with sales associates in real-time, and shop with friends and family.
A Permanent Part of the Omnichannel Experience
Brands that treat AR/VR technology as a permanent part of their omnichannel experience are beginning to see strong, consistent results over time.
Adapting to the Digital Age
As consumer behaviors change, brands need to adapt to meet their customers with a full brand experience across various channels. In the post-pandemic world, brands need to fundamentally rethink their omnichannel strategy to meet consumers wherever and whenever they want to interact.
A New Digital Sales Channel
In the face of shifting consumer behaviors, brands are starting to view AR/VR technology as a permanent customer need and a new digital sales channel. By providing a full brand experience across all digital channels, brands can cater to their customers' evolving preferences and expectations.
- Obsess, a pioneering platform, is revolutionizing shopping experiences in the retail industry by creating virtual stores that allow customers to explore branded environments in 3D and augmented reality.
- The company utilizes AI technologies to personalize product recommendations and experiences inside these virtual stores, ensuring a tailored shopping journey for each customer based on individual preferences and behaviors.
- To further engage customers, Obsess incorporates gamification and interactive elements such as virtual try-ons and pop-up experiences, particularly appealing to Gen Z's desire for personalized engagement.
- By reducing product return rates and boosting conversion rates through immersive personalization tools, Obsess offers a highly personalized, engaging, and memorable shopping experience that meets modern consumer expectations.
- As consumer behaviors change and brands adapt to the digital age, adopting AR/VR technology as a permanent part of their omnichannel strategy becomes increasingly crucial to cater to their customers' evolving preferences and expectations, thereby creating a new digital sales channel.
