Investment by Adam Hall Group in Strategic Revamping
Adam Hall Group Announces Major Repositioning and Expansion
The Adam Hall Group, a leading German producer and distributor of event technology solutions, has announced a significant repositioning aimed at growth, with a focus on business clients. This move includes an investment of over 20 million euros in two building complexes in the Neu-Ansbach HQ.
One of the buildings will house a new experience center, scheduled to open in spring 2018. This state-of-the-art facility will feature a fully-equipped product showroom, a large theatre auditorium, facilities for the Adam Hall Academy, an integrated R&D department, and ample space for designing, modelling, and 3D prototyping. The new experience center will also include an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory, and will serve as an "open space for inspiration and creativity" for employees and external partners.
The other building will become a new logistics park with a warehouse of 14,000 square meters. This expansion is part of the company's commitment to providing innovative, user-friendly, and affordable event technology solutions to enable more people to realize their creative ideas.
The Adam Hall Group, founded in 1975, has grown into a global producer and distributor of event technology solutions. The company has modern showrooms in Singapore, Barcelona, Poland, and the United States, and offers more than 7,000 articles immediately available in its warehouse.
At Prolight + Sound 2017, the Adam Hall Group cooperated with the Porsche Design Studio and presented several world premieres. Notable events included a live concert by YouTube star Kiddo Kat at the Adam Hall stand.
The company acts as the distributor and service provider for more than 30 renowned brands, and its product portfolio includes audio and sound technology, professional LED illumination solutions, and various accessories like cable and cable protectors, stand and stage systems.
The new positioning and corporate design aim to transport key messages such as future-oriented innovations, passion, and customer-oriented solutions. The repositioning also includes a newly designed web presence and a newly developed B2B webshop to underline the new identity of the corporate group.
While the exact new products, strategic growth areas, or international expansion plans beyond Europe are not yet described in detail, the company's recent large facility uptake in Germany hints at expansion and operational scaling. The appointment of Adam Hall as CEO of EBOS Group, with a global strategic growth background, may also influence expansion initiatives.
The Adam Hall Group continues to stand for quality, reliability, client-oriented solutions, and innovation, and continues to develop and design new products in Neu-Ansbach, Germany. The company's repositioning and expansion efforts are expected to strengthen its position as a leading event technology solutions provider.
- The Adam Hall Group's recent investment of over 20 million euros in two building complexes in Neu-Ansbach HQ is not only a repositioning move aimed at growth, but also an effort to strengthen its position as a leading provider of event technology solutions, encompassing a new experience center, a logistics park, and an R&D department.
- As the company expands its business, focusing on innovation, user-friendly, and affordable event technology solutions, it is expected to cater to various finance sectors, leveraging technology to enable more businesses to realize their creative ideas.
