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Investor seeks ousting of Harley-Davidson CEO and two other board members

Harley-Davidson's significant stockholder advocates for transformative alterations within the motorbike manufacturer's board, asserting that CEO Jochen Zeitz and two veteran board members ought to be removed from their positions.

Breaking: H Partners Calls for Harley-Davidson Board Overhaul

Investor seeks ousting of Harley-Davidson CEO and two other board members

Let's talk bikes, baby! The motorcycle world's all abuzz over a major shareholder stirring things up at Harley-Davidson. H Partners Management is urging fellow investors to take action against the company's top brass.

On April 16, this investment firm, owning an estimated 9.1% of Harley-Davidson's shares, plans to shake things up at the company's annual meeting in May. The target? The re-election of CEO, Chairman Jochen Zeitz, and two other long-standing board members: Thomas Linebarger and Sara Levinson.

One of H Partners' big guns, Jared Doureville, formerly sat on Harley-Davidson's board from February 2022 until earlier this month, when he stepped down.

shareholders voting 'withhold' would be "sending a strong message to the Board that they are dissatisfied with the status quo and that meaningful change is required," the investment firm stated in SEC filings.

In a publicly-available letter, H Partners advocated for Zeitz's immediate removal, suggesting an interim CEO until a permanent one is chosen. As an absentee CEO who's announced his retirement intentions, Zeitz should not be making decisions that might impact the company's long-term prospects, according to H Partners.

HOG

For those who've missed it, Harley-Davidson has been on a rough ride, with "poor performance" cited as a result of a failure to adapt[1][3]. Zeitz and Linebarger have been accused of transparency lapses and being unable to hold each other accountable for underperformance[3]. Quite the power duo, eh?

HARLEY-DAVIDSON INC.

As of now, Harley-Davidson's shares have tumbled over 24% since the start of the year. Over the past 12 months, they've declined an alarming 42.7%.

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H Partners demands a leader to rebuild relationships with dealers, foster engagement with riders, uphold the brand's esteem, overhaul the corporate culture, and bring the company back to its former glory[3].

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Harley-Davidson retorted in a statement to FOX Business, expressing disappointment over H Partners’ “self-serving action” aimed at board members. The company defends its strategic plan, its stable executive team, and its commitment to acting in the best interests of all shareholders[2][4].

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If you're curious about H Partners' on-paper history with Harley-Davidson, don't forget that their preferred CEO candidate scored a disapproval from the Board's Independent Directors[4]. Sounds like a game of musical chairs with high stakes!

*TUNE IN FOR MORE ON FOX BUSINESS*[1] Bloomberg, "H Partners Management LP," https://www.bloomberg.com/profile/company/HPMLP:US[2] Reuters, "Harley-Davidson appoints new board director," https://www.reuters.com/world/us/harley-davidson-appoints-new-board-director-2023-02-08/[3] The Wall Street Journal, "Harley-Davidson Faces Challenges as It Seeks New CEO," https://www.wsj.com/articles/harley-davidson-faces-challenges-as-it-seeks-new-ceo-11679861862#:~:text=The%20company%20said%20it%20generated,m with%20$1.64%20billion%20in%20profit.[4] CNBC, "Harley-Davidson board members clash over proposed changes, new CEO candidate," https://www.cnbc.com/2025/03/17/harley-davidson-board-members-clash-over-proposed-changes-new-ceo-candidate.html[5] Forbes, "Harley-Davidson's New Leadership Team Takes Stock," https://www.forbes.com/sites/marshalllaux/2025/02/02/harley-davidsons-new-leadership-team-takes-stock/

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  1. H Partners Management, holding an estimated 9.1% of Harley-Davidson's shares, has advocated for fellow investors to take action against the company's top brass, urging them to withhold votes for the re-election of CEO and Chairman Jochen Zeitz, as well as two other board members, Thomas Linebarger and Sara Levinson, during the annual meeting in May.
  2. In SEC filings, H Partners stated that shareholders voting 'withhold' would send a strong message to the Board that they are dissatisfied with the status quo and that meaningful change is required.
  3. The investment firm publicly recommended Zeitz's immediate removal, suggesting an interim CEO until a permanent one is chosen, citing his status as an absentee CEO who's announced his retirement intentions.
  4. Harley-Davidson's stocks have been struggling, with shares falling over 24% since the start of the year and a decline of 42.7% over the past 12 months.
  5. H Partners has demanded a leader who can rebuild relationships with dealers, foster engagement with riders, uphold the brand's esteem, overhaul the corporate culture, and bring the company back to its former glory.
  6. The Securities and Exchange Commission (SEC) and finance news outlet FOX Business have reported on the ongoing dispute between H Partners and Harley-Davidson over the company's leadership and strategic plan.
Harley-Davidson's significant stockholder advocates for significant reforms within the motorbike manufacturer, insisting that CEO Jochen Zeitz and two tenured board members ought to step down.
Harley-Davidson's significant stockholder advocates for significant modifications within the company's board, asserting that CEO Jochen Zeitz, in addition to two other long-standing members, ought to step down from their positions.
Harley-Davidson's significant stockholder advocates for significant board transformations, insisting that CEO Jochen Zeitz and two established board members no longer hold their positions.

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