Irish Consumers Lead Europe in Regifting and Reselling Unwanted Gifts
Irish consumers are increasingly adopting sustainable and practical habits with unwanted gifts. A significant 67% engage in regifting or reselling, the highest rate in Europe. This trend is driven by various motivations, including waste avoidance, responsibility, and financial gain.
Last Christmas, 66% of Irish people received unwanted or disliked gifts. Instead of letting these items gather dust, many are finding new homes or generating income. A substantial 42% donate unwanted gifts to charity, while 45% regift them, and 17% sell them.
Regifting and reselling are widely accepted in Ireland, with only 15% finding these practices disrespectful. Dubliners view them as waste avoidance (47%), while Ulster residents see them as responsible and sustainable (23%). The most popular items to regift or resell are electronics, home decor, clothes, accessories, and books.
Women are more likely to donate or regift, while men tend to sell unwanted gifts. Those who sell aim to make between €21 and €100. The practice is most common in Leinster (47%), followed by Ulster and Munster.
Irish consumers are embracing regifting and reselling as practical, environmentally responsible, and financially beneficial. These habits help reduce waste, generate income, and ensure unwanted gifts find new uses or homes. As awareness grows, it's likely that these sustainable practices will continue to increase in popularity.
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