Jersey Mike's Rising Fame Rooted in Authenticity: Beyond Danny DeVito and Special Olympics, It's About Upholding Traditional Values and Embracing People.
Jersey Mike's Subs, the popular sandwich chain known for its fresh sliced and fresh grilled subs, is gearing up for a major expansion in North America. The brand, which started as a small mom-and-pop shop in 1956, has come a long way and is now setting its sights on global domination, with Canada and the Caribbean as initial international targets.
International Expansion to Canada
Jersey Mike’s has signed a development agreement with Redberry Restaurants, one of Canada’s largest operators, to open 300 Jersey Mike’s locations across Canada by 2034. This is Jersey Mike’s first major international expansion in its 68-year history. Redberry will acquire two existing stores in Kitchener and London, Ontario, renovate them in early 2024, and open five new Ontario locations in 2024 to kickstart rapid growth.
Growth in New York State
In the United States, Jersey Mike’s is expanding significantly in New York, especially in the Hudson Valley region. New stores have opened in Newburgh, Poughkeepsie, Wappingers Falls, Middletown, Central Valley, and Nanuet, with 10 more locations confirmed “coming soon” across New York State.
Local U.S. Expansion
Plans for new Jersey Mike’s outlets include a sandwich shop in East Haven, Connecticut, part of a redevelopment site along with Starbucks and others. Construction is expected to start mid-2025 with store openings by the end of the year.
Franchise Growth and Sales
The sustained growth of Jersey Mike's Subs has landed it in the Top 10 for five consecutive years, moving up from No. 9 in 2019 to No. 3 in the current year. This growth is reflected in the sales figures, which increased by almost 40% during the pandemic. The average unit volume for Jersey Mike's Subs went from $850,000 to $1.2 million during the same period.
Jersey Mike's Subs plans to open 350 stores in 2023, with a majority being opened by existing franchise owners. The cost to open a Jersey Mike's Subs franchise ranges from $194K to $954.6K.
Philanthropic Efforts
Jersey Mike's Subs has also been active in philanthropy. In 2022, the brand donated $20 million to the Special Olympics.
Celebrity Endorsements
Last year, Jersey Mike's Subs brought on Danny DeVito to do commercials, marking the first time the company has used a celebrity endorsement. The commercials focused on the fresh sliced and fresh grilled message of Jersey Mike's Subs, with DeVito, a native of New Jersey, embodying the brand's hometown charm.
With these expansions and growth strategies in place, Jersey Mike’s is poised to continue its success and become a household name across North America and beyond.
[1] Redberry Restaurants to Bring Jersey Mike's to Canada
[2] Jersey Mike's Subs Expands in Hudson Valley
[3] Jersey Mike's Subs Announces 2023 Growth Plans
[4] Jersey Mike's Subs Coming to East Haven
[5] Jersey Mike's Subs Opened 252 Stores in 2021, a Record Number
[1] Redberry Restaurants will bring Jersey Mike's to Canada with plans to open 300 locations by 2034, marking the brand's first major international expansion in its 68-year history.
[2] Jersey Mike's Subs has expanded significantly in the Hudson Valley region in the United States, with new stores opening in several cities and more locations confirmed for the future.
[3] In its 2023 growth plans, Jersey Mike's Subs aims to open 350 stores, the majority of which will be opened by existing franchise owners.
[4] Construction for a new Jersey Mike's Subs store is expected to start in East Haven, Connecticut, as part of a redevelopment site alongside other well-known businesses.
[5] Jersey Mike's Subs opened a record number of 252 stores in 2021, reflecting the brand's continuous success and growing popularity in both business and lifestyle sectors, including food-and-drink, finance, sales, marketing, and global growth.
