Kaufland lowers prices on 500 food products across all stores
Kaufland Announces Price Reductions for Over 500 Food Items
In a strategic move to compete against growing market pressures, Kaufland, a popular supermarket chain, has decided to reduce prices for over 500 food items. The announcement comes after discount store Lidl initiated a price reduction offensive.
The cost of essentials, such as food and utilities, has noticeably risen in recent years, with an average family of four spending approximately 800 euros monthly on groceries. The increasing living costs have prompted retailers to take action, and Kaufland is the latest to respond.
While Kaufland's price reduction campaign involves more than 1,500 items in 2025, the focus has been on reducing prices on high-demand products and implementing digital labels for dynamic markdowns on fruit, vegetables, and bakery items, primarily to minimize food waste.
However, it's worth noting that the 500-product reduction is a Lidl initiative in Germany, where the discount store announced a permanent price reduction on 500 products by up to 35%. Kaufland, like other retailers, has also reduced prices on select high-selling products to compete.
Notable price reductions in Kaufland's current campaign include "K-Classic" nut mix (150g) from 1.79 euros to 1.39 euros and own-brand garlic sauce (500g) from 1.89 euros to 1.65 euros. Other retailers, including Aldi, Netto, and Edeka, have alsoFollowing in Lidl's footsteps, have announced similar price reductions. Customers can expect to see significant relief from the long-term savings, as not only snacks but also staple foods have become increasingly expensive.
In conclusion, Kaufland, responding to the competitive pressure from discount store Lidl, has decided to reduce prices for over 500 food items. The long-term savings for consumers are expected to become apparent over time. Kaufland's focus is on reducing prices on high-demand products and implementing digital labels for dynamic markdowns to minimize food waste.
In response to Lidl's price reduction offensive, Kaufland has followed suit, implementing reductions for over 500 food items in their supermarkets. This strategic move by Kaufland aligns with similar actions taken by other retailers like Aldi, Netto, and Edeka, who are also focused on providing relief to consumers dealing with rising costs within the food-and-drink industry and retail sector. This trend in price reductions is expected to impact the lifestyle and financial aspects of families by providing long-term savings, particularly on staple foods and snacks.
